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Niklas Knaack – Team Lead Research
Our approach: Quality
In contrast to most other institutes, we accompany you from the individual conception of your market research study through the data collection of our own pool of survey participants to the analysis of the data obtained. This increases process control, brings efficiency and thus ensures lower production costs.
Mehr erfahrenWe personally design your individual study and ensure fast and valid results with high process reliability - all from one source.
We reach over 2.5 million people in over 70 countries with our own online panel. This means we are not dependent on third parties and can also reach complex target groups.
Our experts deliver key insights for the success of over 600 companies with customised research craftsmanship.
We personally design your individual study and ensure fast and valid results with high process reliability - all from one source.
We reach over 2.5 million people in over 70 countries with our own online panel. This means we are not dependent on third parties and can also reach complex target groups.
Our experts deliver key insights for the success of over 600 companies with customised research craftsmanship.
OUR ANSWERS: SMART
An advantage over the competition can be achieved in particular through knowledge. With us, you get to know your target group and their needs so well that you can derive effective measures for a positive business impact.
Brand research
Brand research is the essential basis for economic success. We show you how your brand is received by your target group compared to the competition and where the potential lies.
Product research
So that you can be sure how your product would be received in the market in the future, we use special methods such as our SPLENDID Highlighter to uncover the acceptance and market potential.
Price research
To identify the revenue-maximising price, we link all product characteristics and calculate, for example, price thresholds or the possible reaction of demand to price changes.
Target group research
We guarantee the certainty that you will address the right target groups with your message and your product in the future and show, for example, the concrete needs of your customers, new touchpoints or sales potential.
Communication research
We identify how your campaign motif would be received on the respective touchpoints and measure the concrete impact potential (online, TV, print, out of home).
Employee surveys
We find out what colleagues need and develop measures to increase satisfaction and productivity. This pays off in terms of employee retention and provides ideal input for employer branding measures.
Our services: Guarantee valid results
We put faces to high-quality market research. Absolute experts with great methodological confidence follow their passion with us in Hamburg – they want to make your business better with valid insights. Are you a market research expert? Then take a look at our vacancies.
Read moreIn over 70 countries, we can draw on the opinions of over 2.5 million people with our online survey tools. This includes interesting B2B and B2C target groups, which we address individually with your question. This means that very specific and regional market research is just as possible as a global question about your own brand awareness.
Read moreNiklas Knaack – Team Lead Research