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Better decisions
thanks to market research
from experts

Our targeted advice and one-stop process deliver reliable and representative results – so your business never takes a wrong turn again. Your research institute from Germany.

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Our approach: Quality

360 degrees – an experienced contact person accompanies you from the question to the analysis.

In contrast to most other institutes, we accompany you from the individual conception of your market research study through the data collection of our own pool of survey participants to the analysis of the data obtained. This increases process control, brings efficiency and thus ensures lower production costs.

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Fast and individual

We personally design your individual study and ensure fast and valid results with high process reliability - all from one source.

Globally networked

We reach over 2.5 million people in over 70 countries with our own online panel. This means we are not dependent on third parties and can also reach complex target groups.

Analytical thinking

Our experts deliver key insights for the success of over 600 companies with customised research craftsmanship.

Fast and individual

We personally design your individual study and ensure fast and valid results with high process reliability - all from one source.

Globally networked

We reach over 2.5 million people in over 70 countries with our own online panel. This means we are not dependent on third parties and can also reach complex target groups.

Analytical thinking

Our experts deliver key insights for the success of over 600 companies with customised research craftsmanship.

OUR ANSWERS: SMART

You ask the question, we provide an answer with added value.

An advantage over the competition can be achieved in particular through knowledge. With us, you get to know your target group and their needs so well that you can derive effective measures for a positive business impact.

Brand research

How well known is my brand?

Brand research is the essential basis for economic success. We show you how your brand is received by your target group compared to the competition and where the potential lies.

Product research

What potential does my new product concept have?

So that you can be sure how your product would be received in the market in the future, we use special methods such as our SPLENDID Highlighter to uncover the acceptance and market potential.

Price research

What is the optimal price for my product?

To identify the revenue-maximising price, we link all product characteristics and calculate, for example, price thresholds or the possible reaction of demand to price changes.

Target group research

Who are my potential customers and how can I best reach them?

We guarantee the certainty that you will address the right target groups with your message and your product in the future and show, for example, the concrete needs of your customers, new touchpoints or sales potential.

Communication research

What impact potential does my new advertising campaign have?

We identify how your campaign motif would be received on the respective touchpoints and measure the concrete impact potential (online, TV, print, out of home).

Employee surveys

How satisfied are my employees with the company and their workplace?

We find out what colleagues need and develop measures to increase satisfaction and productivity. This pays off in terms of employee retention and provides ideal input for employer branding measures.

Our process: leaves no questions unanswered

Thought through from start to finish.

Market research is often complex, results difficult to interpret. To ensure that the right conclusions are drawn, we have specialists in the right methods and a process that focuses on your needs.

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We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the sample size and the survey form.

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Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. This results in a survey method that is optimally suited to your question.

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With our own panel (pool of test persons), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.

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At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

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Our services: Guarantee valid results

Market research with customised solutions.

Brand research Arrow right

We provide important insights for increasing brand awareness, the target positioning of the brand image as well as strengths and weaknesses of the claim or logo.

Brand awareness Logo test Brand funnel Brand image Brand driver Claim test Brand Strength Index

Product research Arrow right

We help from the optimisation of the packaging design to the market potential of the new product concept and the possible acceptance of the product name.

Concept test Conjoint analysis Package test Name test

Price research Arrow right

We identify the revenue-maximising price associated with all product attributes and calculate the demand response to price changes.

Price Sensitivity Measurement Gabor Granger Conjoint Price research

Target group research Arrow right

Get direct feedback from customers, understand their needs and behaviour. We also quantify sales potential to identify relevant target groups to maximise sales.

Segmentation Customer survey

Communication research Arrow right

We use campaign tracking, testimonials and influencers to provide a secure decision-making basis for high-impact brand messages.

Copy test Campaign tracking Testimonial research Influencer research Claim test

Employee survey Arrow right

We provide the input for employer branding measures and help with employee retention.

Employee survey Leadership feedback

Our customers: have the floor

We have been committed to high-quality market research since 2008.

Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customised package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,

USU GmbH

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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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Get to know our team of experts now.

We put faces to high-quality market research. Absolute experts with great methodological confidence follow their passion with us in Hamburg – they want to make your business better with valid insights. Are you a market research expert? Then take a look at our vacancies.

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SPLENDID RESEARCH Marktforschungs Team

Not everyone has that. Why our own panels are so special.

In over 70 countries, we can draw on the opinions of over 2.5 million people with our online survey tools. This includes interesting B2B and B2C target groups, which we address individually with your question. This means that very specific and regional market research is just as possible as a global question about your own brand awareness. Those who need innovative and particularly quick answers are also in good hands with CORE.

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Marktforschungs Experte Niklas Knaack ist Teamleiter bei SPLENDID RESEARCH

Get a no-obligation consultation now and discover the potential for your company.

Niklas Knaack – Team Lead Research

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