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VW enjoys a better reputation in South Africa than in its home country
Survey of 1040 people from Germany and South Africa on their perception of the Volkswagen brand.
Germany's automobile industry is booming. And has been for years. At the same time, cars "Made in Germany" enjoy an excellent reputation worldwide. Consequently, it is no surprise that German car brands are globally very well known, with BMW, Audi, Opel, Mercedes Benz and Volkswagen among the best known in the market.
Volkswagen enjoys a special reputation among the mentioned manufactures. As the group is the largest automobile producer in Europe, we took a closer look at the Wolfsburg-headquartered company. Surprisingly, our study shows that the brand has a harder time at home than abroad.
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