According to a recent representative study, Chinese products are by far the most widespread products in South Africa, followed by the USA. Germany is ranked 3rd, ahead of Japan, the UK and even India . When confronted with three exemplarily selected products only differing in their country of origin, more than half of the participants choose the German product over the identical East-Asian and US-American competitors.
Germany's automobile industry is booming. And has been for years. At the same time, cars "Made in Germany" enjoy an excellent reputation worldwide. Consequently, it is no surprise that German car brands are globally very well known, with BMW, Audi, Opel, Mercedes Benz and Volkswagen among the best known in the market.
Volkswagen enjoys a special reputation among the mentioned manufactures. As the group is the largest automobile producer in Europe, we took a closer look at the Wolfsburg-headquartered company. Surprisingly, our study shows that the brand has a harder time at home than abroad.
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