Brand awareness.

We survey and measure your brand awareness.

Representative, worldwide, fast implementation

We are professionals in raising and measuring brand awareness

We accompany companies around the world with professional and reliable survey and measurement of their brand awareness. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of hand.


Our SPLENDID BRAND AWARENESS covers the relevant questions for determining brand awareness, such as "Top of Mind", supported and unsupported brand awareness of your brand and relevant competitors. The questionnaire is programmed online on our protected servers in all required languages.


We will recruit the sample from our Online Access Panel, either population representative or according to your quota specifications. The survey can take place in one country or as a multi-country study in more than 70 countries. We are available for one-time surveys and tracking studies


We analyse the data collected about your brand awareness and relevant competitors and prepare the data in meaningful graphs that you can work with. In addition, we can provide you with the data as a data set and table book.

Packages and prices

As an international market research institute with its own online panels in more than 70 countries, we accompany you in the survey of your brand awareness. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.

€ 3.500

  • One-time conduct     
  • Top of mind     
  • Unsupported awareness     
  • Supported awareness
  • 3 more individual questions
  • 1,000 respondents
  • Representative by age (18-70), gender, state
  • Online conduct on our protected servers
  • Data delivery as aggregated table report (Excel) and SPSS file
  • Optional: commented graph report €950

€ 5.950

  • Before and after a campaign     
  • Top of mind     
  • Unsupported awareness     
  • Supported awareness
  • 3 more individual questions
  • 1,000 respondents per wave
  • Representative by age (18-70), gender, state
  • Online conduct on our protected servers
  • Data delivery as aggregated table report (Excel) and SPSS file
  • Optional: commented graph report €800

€ 2.650

  • Price per wave from four waves per year     
  • Top of mind     
  • Unsupported Awareness     
  • Supported awareness
  • 3 more individual questions
  • 1,000 respondents per wave
  • Representative by age (18-70), gender, state
  • Online conduct on our protected servers
  • Data delivery as aggregated table report (Excel) and SPSS file
  • Optional: commented graph report €600 per wave
Delivery of data 72 hours after questionnaire approval (excluding weekends). Diagram report plus 48 hours. Prices are net prices plus VAT.

Individual solution desired?

You need an individual solution for raising and measuring your brand awareness, want to compare the data from several countries or you have a question? Contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients


Background brand awareness

A comprehensive survey of brand awareness provides you with detailed and useful performance indicators.

What is brand awareness?

Brand awareness describes the awareness of a brand within a specific target group or in the population of all consumers. Brand awareness is an important indicator of brand research and serves to verify the effectiveness of marketing measures.

How is brand awareness measured?

To measure brand awareness, a representative survey of the population (or a target group survey, depending on the desired objective) is carried out, in which the brand awareness is queried. The survey can be done in person, by phone or online.

What are the contents of a of brand awareness survey?

Brand awareness is usually queried in three different ways to get the most differentiated image possible:

  • Top of mind - Which brand is named first when asking which brands first come to mind in a particular area?
  • Unsupported awareness / Active awareness - Which brands are remembered without reminder?
  • Supported awareness / Passive awareness - What brands are known when mentioning reminders (e.g., names, logos, jingles)?

It makes sense to include not only the awareness of one's own brand but also relevant competitive brands in order to be able to compare one's own position of prominence within a single market or segment.

In order to discover the breadth of brand awareness, the questionnaire can be supplemented with questions about the relevance in purchasing or usage situations. Furthermore, an assignment to the right product category when recognizing the brand is a way to further classify.

Our solutions for your brand research

As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.



In query about brand awareness, especially unsupported and supported awareness of one's brand and that of relevant competitors are queried


To determine the brand image, characteristics of a brand are measurably displayed. Their characteristics are compared to those of the competitors.


With the analysis of brand positioning, brand awareness, brand image, brand usage, loyalty and potential are measured and compared to the competitive environment.


The Brand Funnel provides quantitative and qualitative information about the composition of the target audience at every stage of the buying process.


The brand driver analysis shows in detail why and in which stages of the buying process consumers jump off or are taken to the next step.


The action relevance matrix shows in comparison with competitors, if strengths and weaknesses exist, while taking into account the relevance of the purchase process.

In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your brand research?

We are happy to support you in your brand research. Feel free to contact us or call us so we can talk about your project and our support in your market research project.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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