We accompany companies around the world with professional and reliable survey and measurement of their brand awareness. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of hand.
A comprehensive survey of brand awareness provides you with detailed and useful performance indicators.
Brand awareness is usually queried in three different ways to get the most differentiated image possible:
It makes sense to include not only the awareness of one's own brand but also relevant competitive brands in order to be able to compare one's own position of prominence within a single market or segment.
In order to discover the breadth of brand awareness, the questionnaire can be supplemented with questions about the relevance in purchasing or usage situations. Furthermore, an assignment to the right product category when recognizing the brand is a way to further classify.
As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.
In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.