Our action relevancy matrix compares with the competition, where, taking into account the relevance of the purchase process, the strengths and weaknesses of the brands exist. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of the hand.
Hardly any brand is alone in a market. Saturated markets are often all about gaining or holding market share to build or secure success. In this respect, it is necessary to analyze your own brand in a competitive comparison and derive options for action.
Three steps are required to derive an action relevancy matrix: p>
As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.
Die Befragung erfolgt jeweils über unser eigenes Online Access Panel, in dem in über 70 Ländern weltweit Konsumenten aus allen denkbaren Zielgruppen angemeldet sind.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.