Our brand driver analysis shows in detail why and at what stages of the buying process consumers jump off or are taken to the next level. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of the hand. p>
What are the reasons why consumers trust or do not trust a particular brand? (Transition from level brand awareness to brand familiarity) p>
What motivates consumers to take a certain brand into the relevant set, i.e. to consider it when purchasing? (Transition brand familiarity to relevant set) p>
What motivates the target group to buy, why not to buy? (Transition relevant set to purchase) p>
What are the reasons to become a loyal customer? (Transition purchase to loyalty) p>
You can deduce how to adapt (brand) communication at each stage of the process to highlight relevant strengths to be even more successful. p>
The results reveal which attributes play a subordinate role and can therefore be neglected. p>
The data obtained can be displayed globally for the overall market as well as for sub-segments of the target group in order to be able to communicate purposefully. p>
The brand drivers can be compared to those of competitors in order to identify an existing USP. p>
A regular repetition of brand driver analysis can identify how well marketing efforts are taking effect. p>
As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.
In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.