The Brand Funnel provides quantitative and qualitative information about the composition of the target group at each stage of the purchasing process. With us you have a professional partner for your brand research, who accompanies you from the conception over the data collection up to the analysis, without giving partial performances out of the hand.
Our Brand Funnel Analysis (also called "Purchase Funnel") provides detailed quantitative and qualitative information about the entire buying process. Based on the brand awareness in a five-step process can be shown, which portion of the target group is transferred from one stage to the next and thus, at which point buyer potential is lost. The data of your own brand can be compared with those of other brands.
Specific strengths and weaknesses of the brand can be derived for the individual levels below. The data form a solid basis for your brand controlling. p>
Based on the query of the brand awareness, we can decide which customers from the target group are even included in the brand funnel analysis. Unsupported queries ask for markers that are known from a particular area. Supported queries show brand names / logos.
The query of brand familiarity determines how well respondents know the brand, what it stands for, how it differs from others.
To determine the relevant set, it is determined whether the brand is shortlisted in a purchase decision.
The level describes those who have already bought the brand before.
Loyalty refers to the usage frequency of the brand, whether it is bought again. This level can be supplemented with queries for brand ambassadors, recommendations and word-of-mouth.
As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.
In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.