Brand image.

We survey and measure the image of your brand and your competitors.

Representative, worldwide, fast implementation

We are professionals in surveying and measuring brand image

The image of a brand are all properties that, when viewed in the aggregate, allow a differentiation to other brands. The analysis of the brand image provides detailed information about how customers see a brand.

We support companies around the world with professional and reliable survey and measurement of their brand image. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of the hand.


Our SPLENDID BRAND IMAGE includes the goal-oriented questions to determine your brand image and the ones of relevant competitors. We accompany you in the identification of suitable attributes through qualitative and quantitative procedures. The questionnaire is programmed online on our protected servers in all required languages.


We will recruit the sample from our Online Access Panel, either population representative or according to your quota specifications. The survey can take place in one country or as a multi-country study in more than 70 countries. We are available for one-time surveys and tracking studies.


We analyse the data collected about your brand image and relevant competitors and prepare the data in meaningful graphs that you can work with. In addition, we can provide you with the data as a data set and a set of tables with sociodemographic characteristics.

Packages and prices

We accompany you in raising and measuring your brand image. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.

€ 3.950

  • One-time conduct     
  • Unsupported awareness     
  • Supported awareness
  • Brand image among connoisseurs
  • 1,000 respondents
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

€ 7.950

  • Before and after a campaign     
  • Unsupporrted awareness     
  • Supported awareness
  • Brand image among connoisseurs
  • 1,000 respondents per wave
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

€ 4.850

  • Price per wave from four waves per year     
  • Unsupported awareness     
  • Supported awareness
  • Brand image among connoisseurs
  • 1,000 respondents per wave
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report
Delivery of data 48 hours after questionnaire approval (excluding weekends). Graph report plus 72 hours. Upon request, a graph report will be prepared when booking SPLENDID BRAND IMAGE START or CAMPAIGN; € 1,250 per report will be charged. Prices are net prices plus VAT.

Individual solution desired?

You need an individual solution for raising and measuring your brand image, want to compare the data from several countries or you have a question? Contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients


This is how we measure your brand image

Qualitative and quantitative methods of market research are used to determine the brand image. Qualitative methods can be used to identify brand attributes. A subsequent quantitative survey as part of a inquiry enables the quantification of the identified attributes. This means that their strength is measurably displayed.

In our brand image analysis, we measure the rational and emotional benefits as well as the tangible and intangible properties of brands. For this purpose, relevant items are formed for the individual sectors / brands listed below.

Rational benefit

  • Benefits from functions of the product / service
  • Benefit from the relationship between customer and brand
  • Benefits of the business process

Emotional benefit

  • Benefit of self-realization
  • Benefits of image transfer
  • Benefit from the possibility of self-expression (to the outside, in certain social groups)

Tangible properties

  • Physical characteristics of product / brand / service
  • Brand presence (e.g., advertising)

Intangible properties

  • Brand reputation
  • Brand personality
  • Brand origin

Our solutions for your brand research

As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.



In query about brand awareness, especially unsupported and supported awareness of one's brand and that of relevant competitors are queried


To determine the brand image, characteristics of a brand are measurably displayed. Their characteristics are compared to those of the competitors.


With the analysis of brand positioning, brand awareness, brand image, brand usage, loyalty and potential are measured and compared to the competitive environment.


The Brand Funnel provides quantitative and qualitative information about the composition of the target audience at every stage of the buying process.


The brand driver analysis shows in detail why and in which stages of the buying process consumers jump off or are taken to the next step.


The action relevance matrix shows in comparison with competitors, if strengths and weaknesses exist, while taking into account the relevance of the purchase process.

In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your brand research?

We are happy to support you in your brand research. Feel free to contact us or call us so we can talk about your project and our support in your market research project.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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