The image of a brand are all properties that, when viewed in the aggregate, allow a differentiation to other brands. The analysis of the brand image provides detailed information about how customers see a brand.
We support companies around the world with professional and reliable survey and measurement of their brand image. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of the hand.
Qualitative and quantitative methods of market research are used to determine the brand image. Qualitative methods can be used to identify brand attributes. A subsequent quantitative survey as part of a inquiry enables the quantification of the identified attributes. This means that their strength is measurably displayed.
In our brand image analysis, we measure the rational and emotional benefits as well as the tangible and intangible properties of brands. For this purpose, relevant items are formed for the individual sectors / brands listed below.
As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.
In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.