With the analysis of brand positioning; brand awareness, brand image, brand usage, loyalty and potential are measured and compared with the competitive environment. With us you have a professional partner for your brand research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of the hand.
The goal of brand positioning is to anchor a performance promise and brand image in the minds of consumers. But what does the brand stand for? What sets them apart from the competitor brands? Is there a unique selling point?
Knowledge of brand positioning from a consumer perspective provides insight into brand awareness, brand image / liking, and information about brand usage and brand loyalty. In this respect, the analysis of the status quo with regard to the strengths and weaknesses of your brand, especially for relevant target groups, is necessary in order to uncover untapped potentials and to base concrete measures on valid data.
Quantification of brand awareness in the population and in relevant target groups
Brand image / sympathy
Quantification of the number of consumers who like the brand
Quantification of the number of brand users
Classification of brand users (frequency, loyalty, recommendation)
Quantification and classification of potentials in untapped target groups
As a market research institute, we provide you with deep and valuable insights into various aspects of your brand, target group and competitive environment. As part of brand research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your brand and provides the maximum benefit.
In each case the survey is conducted via our own Online Access Panel, in which consumers of over 70 countries worldwide and from all conceivable target groups are registered.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.