TAKE THE DECISION FOR THE MOST SUITABLE CLAIM FROM A SET OF SELECTION OPTIONS.
Formulating an apt and effective claim is considered challenging. Excellent claims remain with the advertising company for a long time and find their way into the normal usage. Often bad claims can not even be assigned to the right industry, let alone the right company, or are misleading or unappealing.
We offer the possibility to test multiple claims against each other in regard of their impact on the target group. As a market research institute, we survey the required data neutrally and help either the clients or slogan creators (e.g., advertising agencies) to conduct a successful campaign. For claims, often synonymously used with slogans, there are various success criteria and approaches that can be excellently tested in a market research. Claim testings are extremely cost effective, as the conciseness, memory performance and significance of the claim are central to the subsequent benefit for the contractor.
Copy testing studies are based on online surveys, typically 500 people. These are either selected from the target group of the campaign or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 participants.
We use proven questionnaires to measure the communication performance of corporate and advertising claims. The result is valid data that you can work with.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results.
As a market research institute with experience in the field of communication research, we know that core results, i.e. which alternative can be described as the best, often have to be fast.
Therefore, we provide the information in 72 hours after commissioning and delivery of all materials. For international projects (due to the translation time) we need about a week more.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.