Communication research.

We accompany you with well-founded methods in your advertising & communication research.

Quantitative, qualitative, detailed, fast

Communication research for your success

Well-founded communication and advertising research helps to optimally align your communication with the target group and increase its effectiveness.

With us you have a professional partner for your market research, who accompanies you from the design over the data collection up to the analysis, without handing over partial services. We have sufficient expertise in communication and advertising research and our own panel of survey participants in over 70 countries for a high quality and accurate data collection.

Design

We concretize the questions with you and work out a questionnaire or choose one of our suitable and proven methods. Together with you, we will identify the target group to be surveyed (for example representative or persons with certain consumption habits).

Conduct

We recruit the sample from our own online access panel, either representative or according to your quota specifications. The qualitative or quantitative study can be done in one country or as a multi-country study in more than 70 countries. We are available for one-time surveys and tracking studies.

Analysis

We conduct an evaluation of the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work. In addition, we can provide you with the data as a dataset and a table book.

Our solutions for your communication research

As a market research institute, we provide you with deep and valuable insights into various aspects of your communication and advertising activities. Within the framework of communication research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach provides the maximum benefit.

Testimonial Forschung

Testimonial Research

The Human Brand Index is a unique tool that allows you to assess the potential and benefitss of testimonials in advance to ensure a safe choice of the right celebrity.

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Copytest

COPY TESTING

With a copy test it is determined, among elements of approval and disapproval as well as the probability of purchase, which advertising material generates the highest advertising value for your target group.

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Claim Test

Claim Testing

A claim test examines the fit of the industry and brand slogan, attention performance and impact of image.

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Meinungsumfrage

Opinion Survey

With an opinion survey, consumer opinions can be raised globally, at short notice and targeted on advertising material and other marketing activities.

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Studie als PR-Instrument

Study as a PR-tool

The awareness of a product can be increased with the publication of a well-founded and data-driven study.

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Individual solution desired?

You need an individual solution for your communication research or you have a question? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel which us constantly expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

REAL PEOPLE, REAL ANSWERS

The participants in our surveys are real people who provide authentic answers to the surveys. Here are some of our participants who are also happy to participate in your survey.
Barbara, 25, Germany
Corina, 39, Germany
Alex, 42, Austria
Sabrina, 26, Germany
Manfred, 67, Germany
Andreas, 40, Germany

How can we enrich your communication research?

We are happy to assist you in your communication research. Feel free to contact us or give us a call so we can talk about your plans and support in your market research project.
SPLENDID RESEARCH Marktforschung

We are a member of the worlds most important Market Research association.

Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.