Comprehensive, strategic, intelligent
If you know the part worth of each characteristic, you can optimize your products and features. In addition, conjoint analysis allows you to design the most attractive offer compared to the competition.
When it comes to introducing or modifying products and services, it is not clear how consumers will accept the offer. This can often not be asked directly, because the knowledge of how to make purchasing decisions is only partially consciously accessible. Conjoint analysis calculate the true benefits of the product's features by providing the consumer with realistic, holistic buying decisions. From these decisions, the preferences for individual features are then statistically calculated.
We can implement all variants of conjoint analysis quickly and cost-effectively. With our know-how in the programming and evaluation of conjoint analysis we are available to you during the entire study duration.
Conjoint analysis are based on online surveys of 500 people. The participants evaluate holistic product concepts such as in a realistic purchasing process. The precise influence of individual characteristics is not known to the subjects. From their decisions, however, the influence can be determined by calculation.
We use appealing designs for the online questionnaires and integrate product images wherever possible. The aim is to make the selection as realistic and interesting as possible for the respondents.
To minimize project running times, we use teams that support orders across the entire market research chain - from the field phase to advice on the results. However, conjoint analysis usually involves a high programming effort. In addition, online surveys for complete representativeness require a few days to allow even less responsive people to attend.
A classic conjoint analysis can be done in as few as 9 business days. An adaptive choice-based conjoint analysis requires a project duration of 18 working days. Should the time be short, our project managers will gladly work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.
Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .
The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.
Each participant registers completely voluntarily and is not misled into making false promises to register.
A geo-IP check ensures that the participant is actually in the country where he claims to be.
Each participant must validate their e-mail address to submit survey offers.
After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.
Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.
The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.
In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.
Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.
Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.
The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity. p>
As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey. p>
The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.
After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.
We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.
This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.
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