If you know the part worth of each characteristic, you can optimize your products and features. In addition, conjoint analysis allows you to design the most attractive offer compared to the competition.
When it comes to introducing or modifying products and services, it is not clear how consumers will accept the offer. This can often not be asked directly, because the knowledge of how to make purchasing decisions is only partially consciously accessible. Conjoint analysis calculate the true benefits of the product's features by providing the consumer with realistic, holistic buying decisions. From these decisions, the preferences for individual features are then statistically calculated.
We can implement all variants of conjoint analysis quickly and cost-effectively. With our know-how in the programming and evaluation of conjoint analysis we are available to you during the entire study duration.
Conjoint analysis are based on online surveys of 500 people. The participants evaluate holistic product concepts such as in a realistic purchasing process. The precise influence of individual characteristics is not known to the subjects. From their decisions, however, the influence can be determined by calculation.
We use appealing designs for the online questionnaires and integrate product images wherever possible. The aim is to make the selection as realistic and interesting as possible for the respondents.
To minimize project running times, we use teams that support orders across the entire market research chain - from the field phase to advice on the results. However, conjoint analysis usually involves a high programming effort. In addition, online surveys for complete representativeness require a few days to allow even less responsive people to attend.
A classic conjoint analysis can be done in as few as 9 business days. An adaptive choice-based conjoint analysis requires a project duration of 18 working days. Should the time be short, our project managers will gladly work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.