Conjoint Analysis.

We optimize your products, services and prices.

Comprehensive, strategic, intelligent

Discover potentials with decision experiments

Conjoint analysis allows you to tailor your company's offerings to customers and the competitive environment. Transparency is also very important to us in the case of complex statistical procedures. Therefore, we accompany you from the design through the conduct to the analysis of the data and reveal our procedures.

Design

Tell us the goals you have in your market and what product and pricing options you want to test. Together with you, we develop a study design and make you a non-binding offer. We then program the survey in our online survey tool.

Conduct

We either invite people from our online access panel or your customers for questioning. In our panel you will find study participants in a total of 70 countries worldwide. If you have registered customers who have consent to market research contact, we will gladly work out an individual approach and the opportunity to invite them to the survey.

Analysis

We conduct an evaluation of the data obtained, derive options for action and prepare the data in meaningful graphs with which you can work. In addition, we can provide you with the data as a data set and table book.

Packages and prices

We accompany you during the conduct of your conjoint analysis. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.
CONJOINT ANALYSIS CLASSIC

€ 3.950

        
  • Multiple ranking of up to seven products     
  • 500 respondents     
  • Products may differ in 4 characteristics     
  • Partial benefit of all characteristic values
  • Representative by age
    (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

CHOICE-BASED CONJOINT ANALYSIS

€ 8.950

  • Multiple comparison of 4 different products & the ability to choose none
  • Inclusion of the competition
  • 500 respondents
  • Products may differ in 4 characteristics
  • Partial benefit of all characteristic values
  • Market share
  • Marginale willingness to pay for all characteristic values
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

CHOICE MODELLING

€ 12.950

  • Multiple comparison of 4 different products & the ability to choose none
  • Inclusion of the competition
  • 1000 respondents
  • Products may differ in 5-15 characteristics
  • Partial benefit of all characteristic values
  • Market share
  • Marginale willingness to pay for all characteristic values
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

Request

Prices are net prices plus VAT.

Individual solution desired?

You need an individual solution to conduct your decision experiment or you have a question? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

If you know the part worth of each characteristic, you can optimize your products and features. In addition, conjoint analysis allows you to design the most attractive offer compared to the competition.

When it comes to introducing or modifying products and services, it is not clear how consumers will accept the offer. This can often not be asked directly, because the knowledge of how to make purchasing decisions is only partially consciously accessible. Conjoint analysis calculate the true benefits of the product's features by providing the consumer with realistic, holistic buying decisions. From these decisions, the preferences for individual features are then statistically calculated.

We can implement all variants of conjoint analysis quickly and cost-effectively. With our know-how in the programming and evaluation of conjoint analysis we are available to you during the entire study duration.

WHAT IS MEASURED IN CONJOINT ANALYSIS?


       
  • Value of individual product and service characteristics for consumers
  • Willingness to pay
  • Mark shares

WHAT DO YOU NEED TO DELIVER FOR A CONJOINT ANALYSIS?

        
  • The products to be tested, the characteristics to be tested and your competitors
  • When available: product photos and brand logos
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project

HOW IS YOUR CONJOINT ANALYSIS CONDUCTED?

Conjoint analysis are based on online surveys of 500 people. The participants evaluate holistic product concepts such as in a realistic purchasing process. The precise influence of individual characteristics is not known to the subjects. From their decisions, however, the influence can be determined by calculation.

We use appealing designs for the online questionnaires and integrate product images wherever possible. The aim is to make the selection as realistic and interesting as possible for the respondents.

HOW LONG DOES CONJOINT ANALYSIS TAKE?

To minimize project running times, we use teams that support orders across the entire market research chain - from the field phase to advice on the results. However, conjoint analysis usually involves a high programming effort. In addition, online surveys for complete representativeness require a few days to allow even less responsive people to attend.

A classic conjoint analysis can be done in as few as 9 business days. An adaptive choice-based conjoint analysis requires a project duration of 18 working days. Should the time be short, our project managers will gladly work with you to come up with a solution for your study.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

REAL PEOPLE, REAL ANSWERS

The participants in our surveys are real people who provide authentic answers to the surveys. Here are some of our participants who are also happy to participate in your survey.
Barbara, 25, Germany
Corina, 39, Germany
Alex, 42, Austria
Sabrina, 26, Germany
Manfred, 67, Germany
Andreas, 40, Germany

What could your conjoint analysis look like?

We like to get to the bottom of things. Therefore, we would like to help you to put together your offer in the best possible way with a decision experiment. Please write to us or call us so that we can talk about your project and our contribution.
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SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.