Consumer trust.

We determine soundly which quality labels give you quality and confidence.

Effective, clear, unique

Measuring and increasing consumer trust

We measure how your products and services benefit from trademarks. From the design, implementation and analysis - we stand by your side.

Design

You select the quality seals and send us product photos and / or illustrations of your services. We program the questionnaire with the KPIs (Key Performance Indicators) that measure your goals and together with you, we define the target group.

Conduct

We invite people from our own online access panel to the survey, either representative or according to your quota specifications. Thereby, we can achieve the effect of quality seals not only in Germany but also in more than 70 other countries worldwide.

Analysis

We analyze the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work. In addition, we can provide you with the data as a data set and table book.

Packages and prices

As an international market research institute with its own online panels in more than 70 countries, we accompany you in strengthening consumer trust. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.
SPLENDID CONSUMER TRUST BASIC

€ 2.450

        
  • 1 Quality & 1 Product     
  • 200 respondents     
  • Familiarity of the seal     
  • Trust in the seal
  • Knowledge of the contents of the seal
  • Effects of the seal on product properties, purchase probability and willingness to pay
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

SPLENDID CONSUMER TRUST ADVANCED

€ 3.750

  • 3 Quality labels & 1 Product or 1 Quality label & 3 Products
  • 600 respondents
  • Familiarity of the seals
  • Trust in the seals
  • Knowledge of the contents of the seals
  • Effects of the seals on product properties, purchase probability and willingness to pay
  • Representative by age (18-70), gender, state, income, education
  • Online condcut on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

SPLENDID CONSUMER TRUST PREMIUM

€ 7.450

  • 10 Quality labels & 1 Product or 1 Quality label & 10 Products
  • 2,000 respondents
  • Familiarity of the seals
  • Trust in the seals
  • Knowledge of the contents of the seals
  • Effects of the seals on product properties, purchase probability and willingness to pay
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

Request

Prices are net prices plus VAT.

Individual solution desired?

You need an individual solution to strengthen the customer trust of your product or brand? Contact us and we'll find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

Choose the best label of quality for your products. Increase sales and open up new target groups through the targeted use of trademarks and product tests.

In the mass of quality labels and trademarks, you easily loose the overview. We tell you which seals are really worthwhile, because they transfer their quality standards to the probability of purchase and willingness to pay.

With the quality label monitor, we regularly carry out the largest basic study on trademarks in Germany. Through our innovative test design, we can test the actual impact of quality labels on the products they award.

WHAT IS MEASURED IN CONSUMER TRUST?

       
  • Seal awareness, seal trust and knowledge of seal contents
  • Brand awareness, customer share and purchase probability
  • Product / Service Features
  • Effects of the seal on the properties attributed to the products / services.
  • Performance of the quality label in the target groups according to age, gender, region, income and marital status
  • Accessibility of the target groups by media channels

WHAT SHOULD YOU DELIVER TO US FOR EXAMINING CONSUMER TRUST?

        
  • A selection of the quality labels to be examined
  • Products and / or services to be tested
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project

HOW IS YOUR CONSUMER TRUST MEASURED?

Depending on the number of quality seals and products examined, we carry out an online survey with 200 to 2,000 participants. In order to measure the effects of the seals, we conduct a control group experiment in which participants randomly determine different questionnaire contents.

HOW LONG DOES IT TAKE?

To minimize project running times, we use teams that support orders across the entire market research chain - from the field phase to advice on the results. Nonetheless, for complete representativeness online surveys require a few days to allow even less responsive people to attend.

A CONSUMER TRUST Basic report is available after 7 business days. For more complex projects, the duration is extended to up to 12 working days. Should the time be short, our project managers will gladly work with you to come up with a solution for your study.

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Cooperation Research

Successful marketing cooperations offer considerable potential for positive transfers to the corporate image and consumer trust.

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Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

REAL PEOPLE, REAL ANSWERS

The participants in our surveys are real people who provide authentic answers to the surveys. Here are some of our participants who are also happy to participate in your survey.
Barbara, 25, Germany
Corina, 39, Germany
Alex, 42, Austria
Sabrina, 26, Germany
Manfred, 67, Germany
Andreas, 40, Germany

How can we boost your consumer trust?

We are happy to assist you with your customer research. Feel free to contact us or call us so we can talk about your project and our support in your market research project.
SPLENDID RESEARCH Marktforschung

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Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.