We test possible cooperation partners regarding their benefits for both parties. We tell you in advance how well the partners fit together and what impact on awareness, liking and likelihood of purchasing can result.
Both partners hope much before the start of a cooperation. However, when choosing suitable partners, those responsible usually lack reliable data, which is why gut instinct becomes the most important advisor. In the worst case, the image of both parties suffers when the cooperation is poorly set up.
With SPLENDID COOPERATIONS, we have developed a unique tool to assess and compare all marketing collaborations. Our own online panel enables us to find out in over 70 countries within days which brands are eligible for cooperation. Choose the most valuable cooperation partners from over 500 brands in 25 industries. Work with the brands that will help you attract the most new customers who will most enhance your image and benefit both partners.
Depending on the number of brands examined in detail, we carry out an online survey with 500 to 2,500 participants. In order to measure the impact of the cooperating brands on each other, we conduct a control group experiment in which participants are randomly shown different questionnaire contents.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. Nonetheless, online surveys for complete representativeness require a few days to allow even less responsive people to attend.
You'll get a Brand Explorer report in just 5 days. For more complex projects, the duration is extended to up to 10 days. Should the time be short, our project leaders will be pleased to work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.