Cooperation research.

We identify which partnerships with other brands benefit your company the most.

Innovative, comprehensive, profitable

Measure the benefits of cooperations in advance

With an innovative process we measure the success potential of marketing cooperations. We start with your goals and guide you through the conduct to the analysis.


You provide us with the objectives of your cooperation and possibly a shortlisted partner. We program the questionnaire with the KPIs (Key Performance Indicators) that measure your goals and together with you, we define the target group.


We invite people from our own online access panel to the survey, either representative or according to your quota specifications. SPLENDID COOPERATIONS in its full version is designed for the German market, but can be carried out for international brands in more than 70 other countries.


We conduct an evaluation of the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work. In addition, we can provide you with the data as a data set and table book.

Examples of questions for cooperation research

  • Beiersdorf and Philips

    In a cooperation between Beiersdorf and Philips, the brands Nivea for Men and Philishave were jointly marketed. It is speculated that Nivea for Men is then perceived as more male and Philishave more sensitive. But is this really the case? Was that really the calculation of the decision makers and are there possibly unintentional, negative image transfers in some target groups? These are classic questions that we answer within the framework of cooperation research, even if the cooperation has not yet started.
  • Lidl and Deutsche Bahn

    As part of a marketing cooperation, Lidl sells cheap train tickets in promotion periods. Whether this will allow many customers to flow to the Lidl stores and the Bahn can significantly increase sales and capacity utilization in long-distance transport, the participants can easily understand. Many German citizens even use the term Lidl-ticket, certainly a desired effect of marketing cooperation. But how do you come up with such cooperation ideas? How do you know if the industry fit is sufficiently high - in this case traffic and food retail? Does the impression of "messing up" arise? Our cooperation research addresses this question. This way the decision for a cooperation is based on a valid data basis.
  • LG and Prada

    Luxury brands like Prada are enjoying great popularity as cooperation partners in order to arouse desires for their own brand, to be even more luxurious, to open up new shoppers and to justify higher prices. The decision makers at the electronics manufacturer LG thought the same way as they entered into the cooperation. Did this calculation work out? What are the retrospective image transfers to the luxury brand? These and similar questions are central to cooperation research. Not only a concrete cooperation can be assessed, but also several potential partners can be tested comparatively.

Packages and prices

As an international market research institute with its own online panels in more than 70 countries, we accompany you in the conduct of your cooperative research. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.

€ 2.475

  • 1 brand     
  • 500 respondents     
  • Branch fit to 25 industries     
  • Strength of association with over 500 brands
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

€ 5.550

  • 2 brands     
  • 1,000 respondents     
  • Image of the two brands
  • Image transfers with cooperation
  • Brand Fit of the two brands     
  • Effects of cooperation on brand awareness, brand sympathy and probability of purchase
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

€ 8.975

  • 10 brands     
  • 2,500 respondents     
  • Brand Image     
  • Image transfers with cooperation
  • Brand Fit of the brands
  • Effects of cooperation on brand awareness, brand sympathy and probability of purchase
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report
Prices are net prices plus VAT.

Individual solution desired?

You need an individual solution for your cooperation research or you have a question? Contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients


What can we do for you?

We test possible cooperation partners regarding their benefits for both parties. We tell you in advance how well the partners fit together and what impact on awareness, liking and likelihood of purchasing can result.

Both partners hope much before the start of a cooperation. However, when choosing suitable partners, those responsible usually lack reliable data, which is why gut instinct becomes the most important advisor. In the worst case, the image of both parties suffers when the cooperation is poorly set up.

With SPLENDID COOPERATIONS, we have developed a unique tool to assess and compare all marketing collaborations. Our own online panel enables us to find out in over 70 countries within days which brands are eligible for cooperation. Choose the most valuable cooperation partners from over 500 brands in 25 industries. Work with the brands that will help you attract the most new customers who will most enhance your image and benefit both partners.


  • Brand awareness, customer share and purchase probability
  • Emotional and rational brand engagement
  • Innovativeness, benefits and pleasure in a possible cooperation
  • Image of the participating brands
  • Brand Match of the brands involved
  • Brand target groups by age, gender, region, income and marital status
  • Image transfers, customer acquisition and KPI impacts when cooperating
  • Accessibility of the target groups by media channels


  • A selection of the brands to be investigated
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project


Depending on the number of brands examined in detail, we carry out an online survey with 500 to 2,500 participants. In order to measure the impact of the cooperating brands on each other, we conduct a control group experiment in which participants are randomly shown different questionnaire contents.


To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. Nonetheless, online surveys for complete representativeness require a few days to allow even less responsive people to attend.

You'll get a Brand Explorer report in just 5 days. For more complex projects, the duration is extended to up to 10 days. Should the time be short, our project leaders will be pleased to work with you to come up with a solution for your study.

Professional data analysis in cooperation research

We are professionals in data evaluation and data analysis. We support clients from various industries with sophisticated data analysis and processing in meaningful graphs, from which action-relevant information can be derived.
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  • kooperationsforschung-3
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Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your cooperation research?

We are happy to support you in your brand research. Feel free to contact us or call us so we can talk about your project and our support in your market research project.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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