Target group specific, fast, accurate
TAKE THE DECISION FOR THE BEST ADVERTISING MATERIAL FROM A SET OF SELECTION OPTIONS.
Advertising campaigns cost a lot of money, but often lack valid measures of effectiveness. At the same time, the success of a campaign depends on the advertising motive or spot advertised. Although several versions are usually prepared in advance for selection by the client, the selection is made on the basis of a gut feeling instead of valid data. We provide you with the data you need to select the best possible advertising material for your purpose.
We offer the possibility to test several choices of advertising materials against each other in terms of their impact on the target group. As a market research institute, we survey the required data neutrally and help either the clients or the creators of advertising campaigns (such as advertising agencies) to conduct a successful campaign. Copy testing is extremely cost effective, as the choice of subject or spot is so central to the subsequent benefit of the entire campaign.
Copy testing studies are based on online surveys, typically 500 people. These are either selected from the target group of the campaign or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 participants.
We use proven questionnaires to measure the advertising performance of advertisements, billboards and commercials. The aim is to make the selection as realistic and interesting as possible for the respondents. The result is valid data that you can work with.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. As a market research institute with experience in the field of advertising research, we know that core results, i.e. which alternative can be described as the best, often have to be fast. Therefore, we provide the information in 72 hours after commissioning and delivery of all materials.
For international projects (due to the translation time) we need about a week more. For practical reasons, the measurement of the purchase probability is set clearly after the first survey and depends on the product category. We are happy to advise you.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.
Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .
The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.
Each participant registers completely voluntarily and is not misled into making false promises to register.
A geo-IP check ensures that the participant is actually in the country where he claims to be.
Each participant must validate their e-mail address to submit survey offers.
After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.
Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.
The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.
In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.
Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.
Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.
The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity. p>
As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey. p>
The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.
After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.
We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.
This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.
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