TAKE THE DECISION FOR THE BEST ADVERTISING MATERIAL FROM A SET OF SELECTION OPTIONS.
Advertising campaigns cost a lot of money, but often lack valid measures of effectiveness. At the same time, the success of a campaign depends on the advertising motive or spot advertised. Although several versions are usually prepared in advance for selection by the client, the selection is made on the basis of a gut feeling instead of valid data. We provide you with the data you need to select the best possible advertising material for your purpose.
We offer the possibility to test several choices of advertising materials against each other in terms of their impact on the target group. As a market research institute, we survey the required data neutrally and help either the clients or the creators of advertising campaigns (such as advertising agencies) to conduct a successful campaign. Copy testing is extremely cost effective, as the choice of subject or spot is so central to the subsequent benefit of the entire campaign.
Copy testing studies are based on online surveys, typically 500 people. These are either selected from the target group of the campaign or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 participants.
We use proven questionnaires to measure the advertising performance of advertisements, billboards and commercials. The aim is to make the selection as realistic and interesting as possible for the respondents. The result is valid data that you can work with.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. As a market research institute with experience in the field of advertising research, we know that core results, i.e. which alternative can be described as the best, often have to be fast. Therefore, we provide the information in 72 hours after commissioning and delivery of all materials.
For international projects (due to the translation time) we need about a week more. For practical reasons, the measurement of the purchase probability is set clearly after the first survey and depends on the product category. We are happy to advise you.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.