For target group oriented recruitment, exact recruitment questions with all study-relevant criteria and quotas are essential. We are happy to assist you with our market research know-how in the professional creation of a screener.
We design a guide for the moderation of the creative workshops. It contains all relevant topics, questions and tasks from which useful recommendations for action can be derived in the subsequent analysis.
For the creativity workshops only the most motivated, narrative and above all most creative minds are invited. For this purpose, we use our own, well-maintained database and thus always have the quality of the recruitment in view. p>
Subjects are assisted in the creative tasks by an experienced moderator who is versed in the application of various creativity techniques and thereby motivates subjects to leave stagnant thinking paths and generate fresh ideas. p>
In the analysis phase we examine the data regarding the central ideas as well as their interaction. In doing so, we always have the initial questions in mind.
We work transparently and prepare the results in a descriptive and meaningful graph report that you can work with and derive appropriate actions from. p>
In the group context, the creative potential maximizes because the subjects can build on the ideas of other participants and are inspired by the thoughts of others and thus create ideas that they might not have come up with alone.
Without feedback from consumers, it is hard to predict if a product will succeed in the market. Consumers often know best what they want and need. With SPLENDID CREATIVITY WORKSHOPS the ideas of your target group are heard. So you are always one step ahead and offer your customers tailor-made solutions: from consumers to consumers.
With us, you receive the complete organization of the creative workshops from the design and planning, over the conduct up to the analysis from one hand. You will be supervised by an experienced project manager from start to finish.