Comprehensive, individual, sustainable
For the focus groups we invite only the most motivated, narrative and above all most creative subjects. For this we use our own, large database and thus always have the quality of the recruitment in view. Our well-trained moderators use skillful questioning techniques to help subjects leave the stagnated thinking paths to make room for fresh ideas.
For the quantitative impact study, we interview your customers and, depending on the package, draw a large, representative sample of our online panel. With our innovative survey designs and realistic selection situations, we ensure that consumer decisions can be measured implicitly.
SPLENDID LOYALTY RESEARCH will tell you how to build your loyalty program to maximize your customer potential.
Customer loyalty depends not only on the real benefits of products and services but also on behavioral psychological factors. Many of them are initially counterintuitive. With our highly innovative methods and our diverse knowledge in various industries you know the levers that you need to set in motion to make the most of your customer relationships.
Whether you want to tackle customer loyalty systematically for the first time or whether you want to optimize an existing program, we support you in the needs analysis, program design and performance control. SPLENDID LOYALTY RESEARCH is based on a powerful mix of methods from a focus group module and a quantitative impact study. In the process, as many innovative concepts as possible are first generated, and then their effects on customer loyalty, customer acquisition and willingness to pay are measured.
Depending on the package booked, we hold workshops with 16 or 32 participants, using special creativity techniques to generate a large amount of feasible and innovative ideas. In a quantitative online survey with 500 to 1,500 participants, we then examine the extent of the effects of entire programs and individual components.
The design and testing of a customer loyalty program are complex tasks, which we will accompany you with for several weeks. For mixed-method studies, we use interdisciplinary teams that accompany the assignments throughout the entire project - from the qualitative field phase to the consultation on the results.
A LOYALTY RESEARCH Basic study requires approx. two months. At least three months should be scheduled for the Premium variant. Should the time be short, our project managers will gladly work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.
Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .
The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.
Each participant registers completely voluntarily and is not misled into making false promises to register.
A geo-IP check ensures that the participant is actually in the country where he claims to be.
Each participant must validate their e-mail address to submit survey offers.
After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.
Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.
The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.
In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.
Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.
Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.
The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity. p>
As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey. p>
The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.
After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.
We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.
This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.
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