For the focus groups we invite only the most motivated, narrative and above all most creative subjects. For this we use our own, large database and thus always have the quality of the recruitment in view. Our well-trained moderators use skillful questioning techniques to help subjects leave the stagnated thinking paths to make room for fresh ideas.
For the quantitative impact study, we interview your customers and, depending on the package, draw a large, representative sample of our online panel. With our innovative survey designs and realistic selection situations, we ensure that consumer decisions can be measured implicitly.
SPLENDID LOYALTY RESEARCH will tell you how to build your loyalty program to maximize your customer potential.
Customer loyalty depends not only on the real benefits of products and services but also on behavioral psychological factors. Many of them are initially counterintuitive. With our highly innovative methods and our diverse knowledge in various industries you know the levers that you need to set in motion to make the most of your customer relationships.
Whether you want to tackle customer loyalty systematically for the first time or whether you want to optimize an existing program, we support you in the needs analysis, program design and performance control. SPLENDID LOYALTY RESEARCH is based on a powerful mix of methods from a focus group module and a quantitative impact study. In the process, as many innovative concepts as possible are first generated, and then their effects on customer loyalty, customer acquisition and willingness to pay are measured.
Depending on the package booked, we hold workshops with 16 or 32 participants, using special creativity techniques to generate a large amount of feasible and innovative ideas. In a quantitative online survey with 500 to 1,500 participants, we then examine the extent of the effects of entire programs and individual components.
The design and testing of a customer loyalty program are complex tasks, which we will accompany you with for several weeks. For mixed-method studies, we use interdisciplinary teams that accompany the assignments throughout the entire project - from the qualitative field phase to the consultation on the results.
A LOYALTY RESEARCH Basic study requires approx. two months. At least three months should be scheduled for the Premium variant. Should the time be short, our project managers will gladly work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.