Comprehensive, individual, sustainable
SPLENDID LOYALTY RESEARCH will tell you how to build your loyalty program to maximize your customer potential.
Customer loyalty depends not only on the real benefits of products and services but also on behavioral psychological factors. Many of them are initially counterintuitive. With our highly innovative methods and our diverse knowledge in various industries you know the levers that you need to set in motion to make the most of your customer relationships.
Whether you want to tackle customer loyalty systematically for the first time or whether you want to optimize an existing program, we support you in the needs analysis, program design and performance control. SPLENDID LOYALTY RESEARCH is based on a powerful mix of methods from a focus group module and a quantitative impact study. In the process, as many innovative concepts as possible are first generated, and then their effects on customer loyalty, customer acquisition and willingness to pay are measured.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.