We support you with our professional know-how in the design of your customer survey. p>
We work with you to develop questions that provide action-relevant information, determine the circle of customers to be interviewed and select the appropriate implementation form and the optimal period of time with you. p>
In order for you to receive more than just a complex data table as a result of the customer survey, we also prepare the results of the survey in meaningful diagrams. p>
Options for action are displayed so that you can work directly with the results. p>
Customer surveys are an integral part of marketing tools. They are used across industries wherever companies encounter their customers (B2C and B2B).
These interfaces determine whether a product or service is sold, whether the customer's needs are met, and ultimately whether the customer will reuse the company's services or make a recommendation. p>
A customer survey can show customer satisfaction as a snapshot or recurrence over time. Among other things, the success of the sales process or product and service satisfaction can be highlighted in order to derive optimization measures for the corresponding target group.
A customer survey is a useful tool to gather information about a specific number of target group members. The type of conduct (design, channels of information retrieval, data use) is closely related to the objective.
To minimize project running times, we use teams that support orders across the entire market research chain - from the field phase to consultance on the results.
As a market research institute with experience in communications research we know that core results, meaning which alternative can be considered the best, often need to be fast.
Therefore, we can provide the results 5 days after field time has ended. For international projects (due to the translation time) we need about a week more.
The most widespread method today is the telephone customer survey. In general, the return is very high and the data collection can be done in a short time. For a telephone customer survey, we work with partner institutes and use trained telephone interviewers.
The personal customer survey can be useful if a comprehensive survey is to be conducted. We carry out personal customer surveys in different variants: pedestrian surveys as well as in-office or in-home surveys.
The online customer survey is ideal for groups of customers who have an internet connection and of whom the email addresses are known. In order to increase the return, it is advisable to combine it with a written invitation announcing the online customer survey and highlighting the benefits. Alternatively, we can interview your target group through our worldwide online access panel under certain conditions.
The written customer survey is the classic approach. Customers will be sent the questionnaire by post. The return is collected for further data processing and entered into an evaluation software. Advantage: Groups can be reached, which e.g. have no internet access. Disadvantage: The response rate is very low. Furthermore, high costs arise through printing and shipping.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.
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