Customer survey.

We interview your customers and analyze potential.

Reliable, professional, beneficial

Carry out your successful customer survey with us

We accompany you competently and professionally in all stages of your customer survey: From the design over the data collection up to the analysis and derivation of option for action.


We support you with our professional know-how in the design of your customer survey.

We work with you to develop questions that provide action-relevant information, determine the circle of customers to be interviewed and select the appropriate implementation form and the optimal period of time with you.


We coordinate the conduct of the data collection: professional, competent and reliable. We can do the survey by phone or via our worldwide Online Access Panel. Alternatively, we can take over the contact via our survey tool or you control the invitation management. We are happy to advise you on the approach that is suitable for your project and your customers.


In order for you to receive more than just a complex data table as a result of the customer survey, we also prepare the results of the survey in meaningful diagrams.

Options for action are displayed so that you can work directly with the results.

Packages and prices

As an international market research institute with a professional survey tool, our own online panels in over 70 countries and telephone studio partnerships, we assist you in surveying your customers. With us you have a reliable partner who stands for competent advice, rapid implementation and high data quality.

€ 3.950

  • Well-founded questionnaire catalog with up to 20 questions
  • Change of questions in two correction cycles
  • Providing documentation for internal communication
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file     
  • No commented graph report

€ 14.650

  • Well-founded questionnaire catalog with up to 15 questions
  • Change of questions in two correction cycles     
  • Providing documentation for internal communication
  • Telephone interviews through a trained call center
  • Survey of up to 200 customers
  • A maximum of 5 minutes per call
  • Data delivery as Excel or SPSS file     
  • No commented graph report

€ 6.950

  • Well-founded questionnaire catalog with up to 30 questions
  • Change of questions in two correction cycles
  • Providing documentation for internal communication     
  • Online conduct on our protected servers     
  • Data analysis by groups     
  • Evaluation of up to 2 open questions     
  • Data delivery as Excel or SPSS file
  • Annotated graph report
Prices are net prices plus VAT.

Individual solution desired?

You need an individual solution for raising and measuring your customer survey data or you have a question? Contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Integration of customer data
  • Our own global online panel, which is constantly being expanded
  • Partnerships with experienced telephone studios
  • Long-term partnerships with our clients


Background of the customer survey

Customer surveys are an integral part of marketing tools. They are used across industries wherever companies encounter their customers (B2C and B2B).

These interfaces determine whether a product or service is sold, whether the customer's needs are met, and ultimately whether the customer will reuse the company's services or make a recommendation.

A customer survey can show customer satisfaction as a snapshot or recurrence over time. Among other things, the success of the sales process or product and service satisfaction can be highlighted in order to derive optimization measures for the corresponding target group.


A customer survey is a useful tool to gather information about a specific number of target group members. The type of conduct (design, channels of information retrieval, data use) is closely related to the objective.


  • The object of investigation or your question
  • The context in which it should be used
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project


To minimize project running times, we use teams that support orders across the entire market research chain - from the field phase to consultance on the results.

As a market research institute with experience in communications research we know that core results, meaning which alternative can be considered the best, often need to be fast.

Therefore, we can provide the results 5 days after field time has ended. For international projects (due to the translation time) we need about a week more.


Telephone customer survey

The most widespread method today is the telephone customer survey. In general, the return is very high and the data collection can be done in a short time. For a telephone customer survey, we work with partner institutes and use trained telephone interviewers.

Personal customer survey

The personal customer survey can be useful if a comprehensive survey is to be conducted. We carry out personal customer surveys in different variants: pedestrian surveys as well as in-office or in-home surveys.

Online Customer Survey

The online customer survey is ideal for groups of customers who have an internet connection and of whom the email addresses are known. In order to increase the return, it is advisable to combine it with a written invitation announcing the online customer survey and highlighting the benefits. Alternatively, we can interview your target group through our worldwide online access panel under certain conditions.

Written customer survey

The written customer survey is the classic approach. Customers will be sent the questionnaire by post. The return is collected for further data processing and entered into an evaluation software. Advantage: Groups can be reached, which e.g. have no internet access. Disadvantage: The response rate is very low. Furthermore, high costs arise through printing and shipping.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your customer research?

We are happy to assist you with your customer survey. Feel free to contact us or call us so we can talk about your project and our support in your market research project.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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