Key driver analysis.

We identify the success factors of your company.

Success-promoting, vivid, effective

We examine the factors influencing your market success

We collect and measure the success factors of your company. With us you have a professional partner for your market research, who accompanies you from the design over the data collection up to the analysis, without giving partial performances out of the hand. Our analysis makes it clear which aspects (such as cleanliness, quality of advice) result in improved customer satisfaction.


An important pillar on which the success of a company builds is its clientele: the better a company responds to the wishes of its customers, the higher their satisfaction. However, not every feature a company offers is equally important to the customer. In this context, we create a questionnaire that examines the individual aspects of your company.


In the course of a customer survey, actual customers of your company are surveyed and asked in regard to the importance and degree of fulfillment of your success factors.

Alternatively or additionally, we send specially trained mystery shoppers to your branches in order to objectively assess the quality of service provided.


We analyze the data obtained in regard to your success drivers and prepare the data in meaningful graphs, from which you can derive existing strengths and weaknesses as well as other measures. The aim of the analysis is to examine individual aspects with regard to their importance and implementation quality in order to uncover potential but also to highlight excellent aspects.

Packages and prices

As an international market research institute with its own online panels in more than 70 countries and one of the leading institutes for mystery shopping, we accompany you in the analysis of your success drivers. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.

€ 4.550

  • One-time conduct     
  • Up to 10 success drivers
  • 200 respondents
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

€ 7.850

  • One-time conduct     
  • Up to 15 success drivers including Shapley Value Analysis
  • 500 people interviewed before and after the campaign
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

€ 17.500

  • 200 Mystery Checks across Germany     
  • Up to 30 observation criteria, including two open questions         
  • Checks proceed according to universally applicable and proven scenarios     
  • Written briefing for the testers used
  • Data delivery as Excel or SPSS file
  • Annotated graph report
Germany-wide, in large cities with at least 150,000 inhabitants. No specifications for Mystery Shoppers used. Prices are net prices plus VAT.

Individual solution desired?

Do you need an individual solution for the collection and measurement of your success drivers or would you like to conduct them continuously in several countries? Contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Own global online panel as well as own test customer field with over 26,000 hand-tested mystery shoppers and constant expansion
  • Long-term partnerships with our clients


We see the data behind the data.

We analyze the actual key drivers of your company using causal-analytical methods. On the basis of this data, recommendations for action can be derived which ensure the long-term success of your company. Key drivers can be determined based on customer, target group survey, or mystery checks.

With a key driver analysis answers to the following questions can be given:

  • What is the overall satisfaction of your customers?
  • Which aspects are particularly important to your customers?
  • To what extent are individual aspects implemented in your company from the customer's point of view?
  • Which aspects have the highest impact on overall satisfaction?

The result of a key driver analysis is of great benefit:

  • An important pillar of a company's success is its clientele: the better a company responds to the needs of its customers, the higher the level of customer satisfaction.
  • The results reveal the causes of your successes and failures. This knowledge helps to make decisions for future action.
  • In a regular recurrence, the key driver analysis serves as a control system. This helps to identify how well (previous) marketing measures are taking effect.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we contribute to your business success?

We support you in identifying and implementing your success drivers. Feel free to contact us or give us a call so that we can talk about your project and our contribution to your success.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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