Exploratory interviews.

We reveal context-relevant views and attitudes of your target group.

Individual, insightful, profound

Individual customers demand individual solutions

With the openness of qualitative interviews, it is possible to understand the complex world of your consumers. We support you professionally and individually in all stages of your qualitative market research.

Design

Tell us your goals and we will tell you which method will get you there.

We design a professional guide for the interviews. This helps the interviewer to follow all relevant topics and questions during the interview and creates space to uncover the unknown.

Conduct

We recruit participants through our own database tailored to your study needs and organize suitable test locations for conducting the interviews, both in Germany and internationally. In one-on-one interviews, an empathic interviewer creates a trusting atmosphere of conversation that supports the discovery of conscious and subconscious decision-makers.

Analysis

In qualitative interviews, the open questionnaire produces a lot of text. As a qualitative analysis expert, we keep the perspective and discover the hidden patterns of thinking, feeling and acting of your target group.

The key insights are presented in a meaningful report with vivid graphics that generate benefits.

Packages and prices

As a market research institute with its own panel of test subjects, we support you in designing, conducting and analyzing your exploratory individual interviews. Upon request, we also provide only partial services. Depending on what benefits you most. With us you have a reliable partner who stands for competent advice, rapid implementation and high data quality.
SPLENDID EXPLORATION START

€ 17.950

        
  • 15 qualitative individual interviews in the centrally located test studio with a duration of up to 60 minutes | Over-recruitment of 3 subjects     
  • In Hamburg and / or Berlin
  • Conduct period: 4 days     
  • Simple target group, high incidence of at least 80 percent     
  • Creation / smoothing and programming of a screener | up to 8 questions plus demographic information
  • Appointment arrangements
  • Compensation of subjects      
  • Creation of an individual moderation guide for your research topic     
  • An experienced moderator / interviewer     
  • Analysis and annotated graph report

request

SPLENDID EXPLORATION ADVANCED

€ 32.950

        
  • 30 qualitative individual interviews in centrally located test studio with a duration of up to 60 minutes | Over-recruitment of 5 subjects     
  • In up to three German metropolises of your choice
  • Conduct period: 7 days     
  • Simple target group, high incidence of at least 80 percent     
  • Creation / smoothing and programming of a screener | up to 8 questions plus demographic information
  • Appointment arrangements
  • Compensation of subjects      
  • Creation of an individual moderation guide for your research topic     
  • An experienced moderator / interviewer     
  • Analysis and annotated graph report

Request

Prices are net prices plus VAT. Incidence: frequency of a particular characteristic in the population (e.g., percentage of spectacle wearers)

Individual solution desired?

Our packages do not cover your needs, you want to conduct interviews in different cities or you have a question? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • We develop smart solutions for your individual starting situation
  • Our own comprehensive database of motivated, reliable and communicative subjects
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Numerous studio partnerships and a large selection of research locations
  • Experienced moderators who get to the bottom of the question
  • Possible subsequent standardized survey based on the qualitative results: cost-effective and uncomplicated implementation through our own online panel
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

WHY AN EXPLORATORY INTERVIEW?

Qualitative interviews capture the complex and individual world of consumers. We help you to understand which settings, image parameters, motives and blockages control the decisions of your target group situationally and give you recommendations for action, such as how you can positively influence the purchasing process, for example.

WHAT IS RAISED WITH AN EXPLORATORY INTERVIEW?

The purchasing decisions of modern customers are difficult to predict. In one situation, they decide on the price, in the next, other factors are in the foreground. As a company, however, you need reliable information about your customers in order to be able to address them in a targeted manner, depending on the situation. To get this information, an exploratory interview is the perfect solution.

WHAT IS OUR ROLE?

With us you receive the complete organization of the individual interviews from the design and planning, over the conduct up to the analysis from one hand. You will be supervised by an experienced project manager from start to finish.

You might also be interested in these solutions:

In-Home Befragung

IN-HOME INTERVIEWS

Sometimes the studio is not the apprpriate place to get the information you want and discover relationships. For this we conduct in-house surveys.

>> More

Rekrutierung

RECRUITMENT

As individual as your studies are our participants. We recruit test persons or testers precisely to your requirements, either in the B2C or in the B2B area.

>> More

Teststudios

TEST STUDIOS

We organize research locations for your qualitative market research and have a large national and international test studio network.

>> More

Work together with us!

We are excited for your market research project and look forward to your inquiry. With us you have an experienced partner who takes a successful customer relationship very seriously.
SPLENDID RESEARCH Marktforschung

We are a member of the worlds most important Market Research association.

Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.