Tell us your goals and we will tell you which method will get you there. p>
We design a professional guide for the interviews. This helps the interviewer to follow all relevant topics and questions during the interview and creates space to uncover the unknown.
In qualitative interviews, the open questionnaire produces a lot of text. As a qualitative analysis expert, we keep the perspective and discover the hidden patterns of thinking, feeling and acting of your target group.
The key insights are presented in a meaningful report with vivid graphics that generate benefits. p>
Qualitative interviews capture the complex and individual world of consumers. We help you to understand which settings, image parameters, motives and blockages control the decisions of your target group situationally and give you recommendations for action, such as how you can positively influence the purchasing process, for example.
The purchasing decisions of modern customers are difficult to predict. In one situation, they decide on the price, in the next, other factors are in the foreground. As a company, however, you need reliable information about your customers in order to be able to address them in a targeted manner, depending on the situation. To get this information, an exploratory interview is the perfect solution.
With us you receive the complete organization of the individual interviews from the design and planning, over the conduct up to the analysis from one hand. You will be supervised by an experienced project manager from start to finish.