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We support you in using the creative potential of the focus group to optimize your services.
Flexible, efficient, creative, Germany-wide
We deliver exciting insights to your question
You want to find out how your customers and potential customers are ticking and to tailor your offer to the needs of your customers? Our heart beats for SPLENDID FOCUS GROUPS - let us inspire you for one of the most flexible methods of qualitative market research. We are happy to assist you in all phases of your individual focus group.
Packages and prices
As a market research institute, we support you in designing, conducting and analyzing a moderated group discussion relevant to the objective. Upon request, we also provide only partial services. Depending on what benefits you most. With us you have a reliable partner who stands for competent advice, rapid implementation and high data quality.
Prices are net prices plus VAT. Incidence: Frequency of a specific trait in the population (e.g., percentage of vegetarians)
How can we help you?
Each focus group is different and requires individual planning. You need an individual solution? We are happy to make you an offer for our complete support or our support in sub-sections of your project. Write to us or call us.
CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.
Project schedule Focus group
A focus group discussion is usually conducted in six steps.
Clarify objective
Together we will clarify with you the objective of your study project. What insights do you want to gain? How deep should the focus group immerse in the research question? What do you want to achieve with the results and how do you want to continue using them afterwards?
Create a moderation guide
Based on the jointly developed objective a moderation guide will be created. This structures the procedure of the group discussion. Contents are e.g. attitudes of the participants to the object of investigation, associations, strengths and weaknesses, tasks for a workshop etc.
Recruit participants
Based on the requirements of the participants, we recruit them for the group discussion, schedule possible appointments and clarify the incentives (e.g. financial incentive to participate).Generally, a focus group is over-recruited, so that more participants are invited than required. This ensures that enough focus group participants appear. We are very experienced in group composition and can also help recruit "difficult" focus groups.
Conduct focus group discussion
The group discussion is conducted in suitable test studios. If you want to capture moods from several cities, we are happy to organize the conduct. A focus group usually lasts between 1.5 and 2 hours. You can follow the process. Either on site through mirrored walls or live via video transmission.
Analyze results
We summarize the results from the individual focus groups and analyze them with regard to the desired goals. We develop recommendations for action and prepare them for you in a graph report or in a continuous text.
Run final discussion
In the context of a final discussion, we will present you the results obtained and discuss with you their significance for your goals.
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RECRUITMENT
As individual as your studies are our participants. We recruit test persons or testers precisely to your requirements, either in the B2C or in the B2B area.
Test studios
You only need the premises? We organize research locations for your qualitative market research and have a large national and international test study network.
Work together with us!
We are excited for your market research project and look forward to your inquiry. With us you have an experienced partner who takes a successful customer relationship very seriously.
We are a member of the worlds most important Market Research association.
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