In-Home Interviews.

We question your target group at home in a familiar environment and provide you with authentic insights.

Ethnographic, right in the middle, authentic

Welcome to the world of your consumers

With in-home interviews, you will learn how your customers really live and what space their products actually take. We support you professionally and individually in all stages of your qualitative market research.

Design

On the basis of your target group description, we first create a questionnaire that allows an exact recruitment of subjects.
The strong individuality of the modern world sometimes makes it impossible to know all the relevant questions and topics for an interview guide. This requires an open discussion, so that even unknown factors can be uncovered. We will provide you with a professional interview guide that meets this requirement.

Conduct

When recruiting subjects, we rely on our own, well-maintained database, in which potential study participants from all over Germany are registered.

We recruit the subjects, coordinate the appointments and locations, conduct the interviews, and arrange the payout of the incentives.

Analysis

The key results are presented in a meaningful graph report.

Photos and moving-image sequences made during the on-site interviews enable transparency of the results and bring your target group to life.

Packages and prices

As a market research institute with its own test subject panel, we accompany you in all phases of your qualitative market research in the field of in-home interviews. With us you have a reliable partner who stands for competent advice, rapid implementation and high data quality.
SPLENDID IN-HOME BASIC

€ 4.500

  • Recruitment of 15 subjects plus 3 over-recruited study participants     
  • In-home interviews lasting up to 90 minutes
  • Simple target group, high incidence of at least 80 percent
  • In Berlin and / or Hamburg
  • Conduct period: 4 days
  • Smoothing / Creation and Programming of a Screener | up to 8 questions plus demographic information
  • Appointment arrangements
  • Compensation of subjects

Request

SPLENDID IN-HOME ADVANCED

€ 16.750

        
  • Recruitment of 15 subjects plus 3 over-recruited study participants     
  • In-home interviews lasting up to 90 minutes
  • Simple target group, high incidence of at least 80 percent
  • In Berlin and / or Hamburg
  • Conduct period: 4 days
  • Smoothing / Creation and Programming of a Screener | up to 8 questions plus demographic information
  • Appointment arrangements
  • Compensation of subjects
  • Creation of an individual moderation guide for your research topic     
  • Professional moderation of discussions
  • Analysis and annotated graph report

Request

SPLENDID IN-HOME PRO

€ 22.250

       
  • Recruitment of 20 subjects plus 5 over-recruited study participants     
  • In-home interviews lasting up to 90 minutes
  • Simple target group, high incidence of at least 80 percent
  • In up to 2 metropolitan areas of your choice
  • Conduct period: 6 days
  • Smoothing / Creation and Programming of a Screener | up to 8 questions plus demographic information
  • Appointment arrangements
  • Compensation of subjects
  • Creation of an individual moderation guide for your research topic     
  • Professional moderation of discussions
  • Analysis and annotated graph report

Request

Prices are net prices plus VAT. Incidence: frequency of a particular characteristic in the population (e.g., percentage of spectacle wearers)

Individual solution desired?

Our packages do not cover your needs or you have a question? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • We develop smart solutions for your individual starting situation
  • Our own comprehensive database of motivated, reliable and communicative subjects
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Numerous studio partnerships and a large selection of research locations
  • Experienced moderators who get to the bottom of the question
  • Possible subsequent standardized survey based on the qualitative results: cost-effective and uncomplicated implementation through our own online panel
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

WHY AN IN-HOME INTERVIEW?

Sometimes a test studio is not the appropriate place to get to know your target group better, because a studio atmosphere interview is based on a rather unnatural conversation setting. In-home interviews, on the other hand, take place in familiar surroundings at the test persons' homes and construct a natural conversation framework in which storytelling is often easier than in a test studio.

WHAT IS RAISED WITH IN-HOME INTERVIEW?

During the interview, observations can be made on the living conditions of the subjects in order to record the way in which products / services fit into the consumer's everyday world.

WHAT IS OUR ROLE?

Our comprehensive database of potential study participants for in-home interviews covers the entire country. As a result, we also have access to study participants away from the big cities, one of our strengths. We organize your study from start to end or accompany you with individual services such as the recruitment of probands.

You might also be interested in these solutions:

Rekrutierung

Recruitment

As individual as your studies are our participants. We recruit test persons or testers precisely to your requirements, either in the B2C or in the B2B area.

>> More

Explorative Interviews

EXPLORATORY INTERVIEWS

In depth interviews, we reveal context-relevant attitudes and differentiate between what is said and what is meant.

>> More

Work together with us!

We are excited for your market research project and look forward to your inquiry. With us you have an experienced partner who takes a successful customer relationship very seriously.
SPLENDID RESEARCH Marktforschung

We are a member of the worlds most important Market Research association.

Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.