When recruiting subjects, we rely on our own, well-maintained database, in which potential study participants from all over Germany are registered. p>
We recruit the subjects, coordinate the appointments and locations, conduct the interviews, and arrange the payout of the incentives. p>
The key results are presented in a meaningful graph report. p>
Photos and moving-image sequences made during the on-site interviews enable transparency of the results and bring your target group to life. p>
Sometimes a test studio is not the appropriate place to get to know your target group better, because a studio atmosphere interview is based on a rather unnatural conversation setting. In-home interviews, on the other hand, take place in familiar surroundings at the test persons' homes and construct a natural conversation framework in which storytelling is often easier than in a test studio.
During the interview, observations can be made on the living conditions of the subjects in order to record the way in which products / services fit into the consumer's everyday world.
Our comprehensive database of potential study participants for in-home interviews covers the entire country. As a result, we also have access to study participants away from the big cities, one of our strengths. We organize your study from start to end or accompany you with individual services such as the recruitment of probands.