Logo Testing.

We provide a valid basis for decisions on logos.

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Concise, visible, detailed

We conduct successful logo testing

From different templates we determine which logo is best for your company or your brand. We accompany you beyond conception, implementation and analysis.

Design

Tell us which logos should be tested against each other. We maintain these in our proven online questionnaire for logo tests and make any necessary, individual adjustments. We also need the context of the test, meaning information about the company, the brand or product, and its competitive environment.

Conduct

We invite people from our online access panel to the survey, which we preselect according to the target group. It often makes sense to survey a cross-section of the entire population to measure unintended, negative image changes in populations other than the core target group. SPLENDID LOGO TESTING is also possible internationally.

Analysis

We analyze the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work with. In addition, we can provide you with the data as a data set and table book.

Packages and prices

As an international market research institute we review the effect of your logo alternatives nationally or internationally. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.
SPLENDID QUICK LOGO TESTING BRONZE

€ 2.250

        
  • Presentation of up to 4 logos  
  • 300 respondents  
  • Associations
  • Attention performance  
  • Memory performance and risks of confusion
  • Comprehensibility
  • Appealing design  
  • Transported emotions     
  • Image effects     
  • Naming the best alternative  
  • Valid data in 72 hours
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report
Request
SPLENDID QUICK LOGO TESTING SILVER

€ 4.450

        
  • Presentation of up to 6 logos  
  • 500 respondents  
  • Associations
  • Attention performance  
  • Memory performance and risks of confusion
  • Comprehensibility
  • Appealing design  
  • Transported emotions     
  • Image effects     
  • Naming the best alternative  
  • Valid data in 72 hours
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report
Request
SPLENDID QUICK LOGO TESTING GOLD

€ 6.450

        
  • Presentation of up to 8 logos  
  • 1000 respondents  
  • Associations
  • Attention performance  
  • Memory performance and risks of confusion
  • Comprehensibility
  • Appealing design  
  • Transported emotions     
  • Image effects     
  • Naming the best alternative  
  • Valid data in 72 hours
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report
Request
Prices are net prices plus VAT. Graph report +650 euros at LOGOTEST BRONZE, +800 euros for LOGOTEST SILVER and +950 euros for LOGOTEST GOLD. Delivery of the graph report is about two to three days later than the indicated 72 hours.

Individual solution desired?

You need an individual solution to measure the impact of your logo alternatives or you want to conduct the survey internationally? Contact us and we will find a solution.
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OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

Choose the most appropriate logo from a given set of choices.

Choosing an appealing and meaningful logo is both challenging and important for the desired success. It is the epitome of uniqueness and desire. At the same time, the logo reflects values and emotions in a special way. It is very important not to be influenced by one's own impression, but to leave the decision for a logo to an uninfluenced group of people representing the potential buyers or the public. Furthermore, logos are often subject to a certain transition due to the changing zeitgeist, an increased awareness or a desired image change. Furthermore, visual recognition and reproducibility is significant in logos. SPLENDID RESEARCH delivers valid data that allows you to choose a logo from a set of given alternatives.

We offer the possibility to test several choices of logos against each other in terms of their impact on the target group. As a market research institute, we survey the required data neutrally and help either the clients or the creators of logos (such as advertising agencies) to build a successful foundation for continued or later success with the best possible logo. Logo tests are very cost effective, as the success criteria can be tested online at a large number of participants. This data can not be replaced by expert knowledge of the cantractors management or of marketing experts, since associations and emotions are highly individual and can hardly be anticipated a priori.

WHAT IS DETERMINED WITH LOGO TESTING?

       
  • Associations
  • Attention performance
  • Memory performance and risks of confusion
  • Image effects
  • Comprehensibility
  • Appealing design
  • Transported Emotions
  • Country and target group specific differences

WHAT SHOULD YOU DELIVER US FOR A LOGO TESTING?

        
  • The logos to be examined
  • The context in which they should be used
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project

HOW IS YOUR LOGO TESTING CONDUCTED?

Logo testing studies are based on online surveys, typically 500 people. These are either selected from the target group of the campaign or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 participants. We use proven questionnaires to measure the communication performance of corporate and brand logos. The result is valid data that you can work with.

HOW LONG DOES LOGO TESTING TAKE?

To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. As a market research institute with experience in the field of advertising research, we know that core results, i.e. which alternative can be described as the best, often have to be fast.

Therefore, we provide the information in 72 hours after commissioning and delivery of all materials. For international projects (due to the translation time) we need about a week more.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

Panel Book

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.

  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your brand research?

We are happy to assist you in your brand research, for example as part of a logo test. Whatever your purpose, write us or call us so we can talk about your project and our support in your market research project.
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ESOMAR
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
hallo@splendid-research.com

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SPLENDID RESEARCH GmbH

Barmbeker Str. 7a
22303 Hamburg
Germany

Phone:
+49 (0) 40/69 45 366-0

E-Mail:
hallo@splendid-research.com

Contact us

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