Choose the most appropriate logo from a given set of choices.
Choosing an appealing and meaningful logo is both challenging and important for the desired success. It is the epitome of uniqueness and desire. At the same time, the logo reflects values and emotions in a special way. It is very important not to be influenced by one's own impression, but to leave the decision for a logo to an uninfluenced group of people representing the potential buyers or the public. Furthermore, logos are often subject to a certain transition due to the changing zeitgeist, an increased awareness or a desired image change. Furthermore, visual recognition and reproducibility is significant in logos. SPLENDID RESEARCH delivers valid data that allows you to choose a logo from a set of given alternatives.
We offer the possibility to test several choices of logos against each other in terms of their impact on the target group. As a market research institute, we survey the required data neutrally and help either the clients or the creators of logos (such as advertising agencies) to build a successful foundation for continued or later success with the best possible logo. Logo tests are very cost effective, as the success criteria can be tested online at a large number of participants. This data can not be replaced by expert knowledge of the cantractors management or of marketing experts, since associations and emotions are highly individual and can hardly be anticipated a priori.
Logo testing studies are based on online surveys, typically 500 people. These are either selected from the target group of the campaign or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 participants. We use proven questionnaires to measure the communication performance of corporate and brand logos. The result is valid data that you can work with.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. As a market research institute with experience in the field of advertising research, we know that core results, i.e. which alternative can be described as the best, often have to be fast.
Therefore, we provide the information in 72 hours after commissioning and delivery of all materials. For international projects (due to the translation time) we need about a week more.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.