Name Testing.

We identify a promotional distinguishing feature of your brand or product.

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Serious, proven, goal-oriented

We will find a SPLENDID NAME for you

We use different templates to determine which name best suits your company, brand or product. In doing so, we are balancing between a quick delivery of results and a solid conusltancy on design, conduct and analysis.

Design

Tell us which names should be tested against each other. We update them into our proven online questionnaire for name testing and make any necessary, individual adjustments. We also need information about the company, brand or product and its competitive environment.

Conduct

We invite selected people from our online access panel to the survey. It often makes sense to survey a cross-section of the entire population to measure unintended, negative image changes in populations other than the core target group.

Analysis

We analyze the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work with. In addition, we can provide you with the data as a data set and table book.

Packages and prices

As an international market research institute, we provide you with deep and valuable insights to your company name, brand name or product name. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.
SPLENDID QUICK NAME TESTING BRONZE

€ 2.450

        
  • Presentation of up to 4 names in each context  
  • 300 respondents     
  • Associations  
  • Memory performance and risks of confusion  
  • Attention performance  
  • Comprehensibility and phonetic elegance  
  • Image effects  
  • Naming the best alternative  
  • Valid data in 72 hours
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report
Request
SPLENDID QUICK NAME TESTING SILVER

€ 4.450

        
  • Presentation of up to 6 names in each context  
  • 500 respondents     
  • Associations  
  • Memory performance and risks of confusion  
  • Attention performance  
  • Comprehensibility and phonetic elegance  
  • Image effects  
  • Naming the best alternative  
  • Valid data in 72 hours
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report
Request
SPLENDID QUICK NAME TESTING GOLD

€ 6.450

        
  • Presentation of up to 8 names in each context  
  • 1000 respondents     
  • Associations  
  • Memory performance and risks of confusion  
  • Attention performance  
  • Comprehensibility and phonetic elegance  
  • Image effects  
  • Naming the best alternative  
  • Valid data in 72 hours
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report
Request
Prices are net prices plus VAT. Graph report +650 Euro for QUICK NAME TESTING BRONZE, +800 Euro for QUICK NAME TESTING SILVER and +950 Euro for QUICK NAME TESTING GOLD. Delivery of the graph report is about two to three days later than the indicated 72 hours.

Individual solution desired?

You need an individual solution to decide on a particular name or are you looking for a name with international appeal? Just call us and we'll find a solution.
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OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

Decide on the most appropriate name from a given set of choices.

Finding a memorable and meaningful name is challenging. This applies to all circumstances. Name changes are decisive breaks, if they are even possible. Accordingly, it is important to conduct a name testing before deciding on an available alternative. Compared to other marketing decisions, the name has a higher relevance. Since the decision to name a company, brand or product is taken only once in almost all cases, a name testing is relatively cheap and cost effective. Only if the name is remembered and the desired qualities and associations are connected with it, further measures have the possibility to take effect.
Names serve as identification and as differentiation to others. Names are essential. We provide valid data that allows you to choose a name from a set of given alternatives.

We offer the possibility to test multiple choices of names against each other in reagrd to their impact on the target group. As a market research institute, we survey the required data neutrally and help either clients or name creators (such as advertising agencies) to build a successful foundation for future success with the best possible name. Name testings are extremely cost effective because the conciseness, memory performance and significance of the name are very central to the subsequent benefit for the contracting company.

By the way: If you have not listed any adequate names, we can also assist you. We have a pool of very creative subjects who can generate suggestions for you, for example as part of a creativity workshop.

WHAT IS DETERMINED AT THE NAME TESTING?

       
  • Associations
  • Attention performance
  • Memory performance and risks of confusion
  • Image effects
  • Comprehensibility and phonetic elegance
  • Country and target group specific differences

WHAT SHOULD YOU DELIVER US FOR A NAME TEST?

        
  • The names to be examined
  • The context in which they should be used
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project

HOW IS YOUR NAME TEST CONDUCTED?

The name testing studies are based on online surveys, typically 500 people. These are either selected from your target group or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 subscribers.

We use proven questionnaires to measure the communication performance of company and product names. The result is valid data that you can work with.

HOW LONG DOES THE NAMES TEST TAKE?

To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. As a market research institute with experience in the field of advertising research, we know that core results, i.e. which alternative can be described as the best, often have to be fast.

Therefore, we provide the information in 72 hours after commissioning and delivery of all materials. For international projects (due to the translation time) we need about a week more.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

Panel Book

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.

  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your marketing research?

We are happy to assist you in your name selection. Write us a message or call us so we can talk about your project. We are excited!
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ESOMAR
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
hallo@splendid-research.com

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SPLENDID RESEARCH GmbH

Barmbeker Str. 7a
22303 Hamburg
Germany

Phone:
+49 (0) 40/69 45 366-0

E-Mail:
hallo@splendid-research.com

Contact us

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