Decide on the most appropriate name from a given set of choices.
Finding a memorable and meaningful name is challenging. This applies to all circumstances. Name changes are decisive breaks, if they are even possible. Accordingly, it is important to conduct a name testing before deciding on an available alternative. Compared to other marketing decisions, the name has a higher relevance. Since the decision to name a company, brand or product is taken only once in almost all cases, a name testing is relatively cheap and cost effective. Only if the name is remembered and the desired qualities and associations are connected with it, further measures have the possibility to take effect.
Names serve as identification and as differentiation to others. Names are essential. We provide valid data that allows you to choose a name from a set of given alternatives.
We offer the possibility to test multiple choices of names against each other in reagrd to their impact on the target group. As a market research institute, we survey the required data neutrally and help either clients or name creators (such as advertising agencies) to build a successful foundation for future success with the best possible name. Name testings are extremely cost effective because the conciseness, memory performance and significance of the name are very central to the subsequent benefit for the contracting company.
The name testing studies are based on online surveys, typically 500 people. These are either selected from your target group or selected as representative for the population. For more specific questions, the participant base can easily be increased to, for example, 1,000 subscribers.
We use proven questionnaires to measure the communication performance of company and product names. The result is valid data that you can work with.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. As a market research institute with experience in the field of advertising research, we know that core results, i.e. which alternative can be described as the best, often have to be fast.
Therefore, we provide the information in 72 hours after commissioning and delivery of all materials. For international projects (due to the translation time) we need about a week more.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.