Reliable, professional, 100% customer-oriented
We can support you in different research fields with well-founded methods.
We offer well-founded solution for effective brand research.
We support you with your product and price market research.
We help you with your customers and to understand potential target groups better.
We offer you well-founded qualitative market research, whether as full service offer or as support with individual services.
With our methods we reveal the information behind the data and provide you with an advantage on well-founded knowlegde.
Our expertise in data evaluation and complex analysis is your benefit.
We offer "state of the art" online market research with own panels in over 70 countries.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.
Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .
The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.
Each participant registers completely voluntarily and is not misled into making false promises to register.
A geo-IP check ensures that the participant is actually in the country where he claims to be.
Each participant must validate their e-mail address to submit survey offers.
After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.
Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.
The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.
In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.
Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.
Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.
The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity. p>
As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey. p>
The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.
Nach dem Ende der Datenerhebung wird der Datensatz auf mangelhafte Datensätze, Muster, Bearbeitungszeit etc. hin untersucht. Die eingesetzten Algorithmen sind auf dem neuesten Stand und werden kontinuierlich weiterentwickelt.
Wir arbeiten nach der Devise "Datenqualität und Panelisten-Quantität", und das macht sich für uns und unsere Klienten bezahlt. Unsere hohen Qualitätsstandards von der Rekrutierung über die kontinuierliche und sorgfältige Pflege unseres Panels durch unser qualifiziertes Team kann sich sehen lassen: Wir haben überdurchschnittlich hohe Antwortraten und eine hohe Bindung unserer Teilnehmer.
Dies resultiert in einer höchsten Ansprüchen gerecht werdenden Antwortqualität und ist somit eine solide Basis für erfolgreiche Marktforschungsprojekte unserer Kunden.
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