Online communities are not tied to any location by participating over the Internet - an advantage in two ways:

1. You save money, because there are no expenses for the journey, the test studio or the writing in the form of logs.
2. Even difficult target groups can be brought into conversation with a mouse click.

Market research online communities, so-called MROCS, promote the classic group discussion on the World Wide Web. MROCS benefit from the increased need for Internet users to share their opinions and personal experiences on social networks, in forums, blogs or other communication channels on the internet. Online communities thus create a digital communication space that is familiar to study participants.

In SPLENDID ONLINE COMMUNITIES, around 30 study participants discuss a given topic. A project-specific online community typically runs for 1 to 2 weeks. Every day a specific topic is dealt with and the daily time spent by the subjects should not exceed about one hour. As with classical qualitative survey methods, there is a moderator who posts questions, specifically examines and motivates the subjects to active participation.

We have the technical infrastructure for the implementation of online communities as well as an extensive and well-maintained database with access to a wide range of target groups - so the response times are short and we can flexibly customize the project to your wishes.