Price research.

We determine the exact price and sales potential of your products and services.

Efficient, profitable, accurate

Good pricing is not a coincidence

With proven and new procedures, we determine how your company can set optimal prices. We adapt to your needs and accompany you throughout the entire research process.

Design

Tell us what goals you have in your market and what product and pricing options you want to test. Together with you, we develop a study design and make a non-binding offer. Then we will start the corresponding survey in our online survey tool.

Conduct

We either invite people from our online access panel or your customers for questioning. In our panel you will find study participants in a total of 70 countries worldwide. If you have registered customers who have consent to market research contact, we will gladly work out an individual approach and the opportunity to invite them to the survey.

Analysis

We analyse the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work with. Alternatively, we can provide you with the data as a data set and table book.

Packages and prices

As an international market research institute with its own efficient survey capacities, price research is an important craft for us. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.
VAN WESTENDORP / PRICE SENSITIVITY MEASUREMENT

€ 2.450

        
  • Presentation of a product
  • 500 respondents
  • Optimum price
  • Indifferent price
  • Too low price
  • Too expensive price
  • Representative by age (18-70), gender, state, income, education
  • Online conducht on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

GABOR-GRANGER-METHOD

€ 2.850

  • Presentation of a product
  • 500 respondents
  • Price elasticity of demand
  • Shares of potential buyers by price category
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

SHAPLEY VALUE-ANALYSIS

€ 3.450

  • Configuration of a product with up to 20 properties by respondents
  • 500 respondents
  • Decompositional determination of willingness to pay
  • Net prices for each property
  • Effects of the properties on the probability of purchasing the product
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

Price research using Conjoint analysis

Within the framework of price research, we regularly use Conjoint analysis. We offer conjoint procedures from a single source without buying expensive licenses. This pays off for our customers.
CHOICE-BASED CONJOINT ANALYSIS

€ 8.950

        
  • Multiple comparison of 4 different products & the ability to choose none
  • Inclusion of the competition
  • 500 respondents
  • Products may differ in 4 characteristics
  • Partial benefit of all characteristic values
  • Marginale willingness to pay for all feature values
  • Market share
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

CHOICE MODELLING

€ 12.950

  • Multiple comparison of 4 different products & the ability to choose none
  • Inclusion of the competition
  • 1,000 respondents
  • Products may differ in 5-15 characteristics
  • Partial benefit of all characteristic values
  • Marginale willingness to pay for all feature values
  • Market share
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

Prices are net prices plus VAT. Chart +500 Euro at Van Westendorp, +750 Euro at Gabor-Granger and Shapley Value. Graphical evaluation of conjoint solutions on request.

Individual solution desired?

You need an individual solution regarding your pricing or you still have a question about price research? Would you like to establish a lasting process for price optimization or carry out a multi-country investigation? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

If you know the exact price and sales potential of your products and services, you can easily optimize them. The costs of a price research related to the associated potential are relatively low.

Many prices are not optimal, because customers are often willing to pay a lot more for the right combination of product and service features. With SPLENDID PRICE RESEARCH, we will tell you where you have financial leeway or how to compose your offer.

We offer the entire repertoire of pricing research, from fast, low-cost Price Sensitivity Measurement in order for you to get the most out of the market, up to fine tuning the full range of options with choice modelling. With our know-how in programming and evaluation of price research studies, we are available during the entire study period.

WHAT IS MEASURED AT SPLENDID PRICE RESEARCH?

       
  • Willingness to pay
  • Sales potential
  • Sale probability
  • Value of individual product characteristics for consumers

WHAT DO YOU NEED TO DELIVER?

        
  • The products under investigation      
  • The features to be tested      
  • The possible prices
  • When available: product photos and brand logos
  • Countries to be surveyed and, where appropriate, restrictions on the target group
  • Specifics of your project

HOW IS IT MEASURED?

Price research studies are based on online surveys of 500 to 1,000 participants. We use appropriate designs for the online questionnaires and include product images wherever possible. The aim is to make the selection as realistic and interesting as possible for the respondents. Depending on the complexity of the study, you either decide which variants you want to test or an algorithm that combines realistic product combinations.

HOW LONG DOES IT TAKE?

To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consutlancy on the results. Nonetheless, online surveys for complete representativeness require a few days to allow even less responsive people to attend.

A Price Sensitivity Measurement can be completed in 5 days. Choice modeling extends the duration to 21 days. Should the time be short, our project leaders will be pleased to work with you to come up with a solution for your study.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

REAL PEOPLE, REAL ANSWERS

The participants in our surveys are real people who provide authentic answers to the surveys. Here are some of our participants who are also happy to participate in your survey.
Barbara, 25, Germany
Corina, 39, Germany
Alex, 42, Austria
Sabrina, 26, Germany
Manfred, 67, Germany
Andreas, 40, Germany

How can we enrich your price research?

We are happy to explore with you the determining factors of your pricing. Feel free to contact us or call us so we can talk about your project and our support in your market research project.
SPLENDID RESEARCH Marktforschung

We are a member of the worlds most important Market Research association.

Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.