If you know the exact price and sales potential of your products and services, you can easily optimize them. The costs of a price research related to the associated potential are relatively low.
Many prices are not optimal, because customers are often willing to pay a lot more for the right combination of product and service features. With SPLENDID PRICE RESEARCH, we will tell you where you have financial leeway or how to compose your offer.
We offer the entire repertoire of pricing research, from fast, low-cost Price Sensitivity Measurement in order for you to get the most out of the market, up to fine tuning the full range of options with choice modelling. With our know-how in programming and evaluation of price research studies, we are available during the entire study period.
Price research studies are based on online surveys of 500 to 1,000 participants. We use appropriate designs for the online questionnaires and include product images wherever possible. The aim is to make the selection as realistic and interesting as possible for the respondents. Depending on the complexity of the study, you either decide which variants you want to test or an algorithm that combines realistic product combinations.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consutlancy on the results. Nonetheless, online surveys for complete representativeness require a few days to allow even less responsive people to attend.
A Price Sensitivity Measurement can be completed in 5 days. Choice modeling extends the duration to 21 days. Should the time be short, our project leaders will be pleased to work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.