Product research.

We accompany you throughout the entire product lifecycle.

Quantitative, qualitative, detailed, fast

Product research for your market success

Well-founded product market research reduces flop rates and prolongs the product lifecycle by deriving the right measures. In order to secure your market success, we provide you with our product research procedures that provide a valid decision-making basis.

With us you have a professional partner for your product research, who accompanies you from the design over the data collection up to the analysis, without handing out partial services. We have extensive product research expertise and our own panel of survey respondents in over 70 countries for a high quality and accurate data collection.


We concretize the questions with you and work out a questionnaire or choose one of our suitable and proven methods. Together with you, we will identify the target group to be surveyed (for example representative or persons with certain consumption habits).


We recruit the sample from our own online access panel, either representative or according to your quota specifications. The qualitative or quantitative study can be done in one country or as a multi-country study in more than 70 countries. We are available for one-time surveys and tracking studies.


We conduct an evaluation of the data obtained, derive options for action as required and prepare the data in meaningful graphs with which you can work. In addition, we can provide you with the data as a dataset and a set of tables with sociodemographic characteristics.

Our solutions for your product research

As a market research institute, we provide you with deep and valuable insights into various aspects of your product, the target group and the competitive environment. In the context of product research, we offer different "out of the box" tools as well as individual solutions. What matters is that the research approach fits your product and provides the maximum benefit.


Name Testing

With a name test, different aspects of a name such as term, competitive environment and associations are empirically verified by qualitative and quantitative surveys.

Copy testing

With a copy test it is determined, among elements of approval and disapproval as well as the probability of purchase, which advertising material generates the highest advertising value for your target group.
Claim Test

Claim Testing

A claim test examines the fit of the industry and brand slogan, attention performance and impact of image.

Logo Testing

In addition to associations, attention and memory performance as well as the danger of confusion, a logo test also analyzes the effect of image, comprehensibility and design.

Consumer Trust

The actual impact of seal of approvals on the products they award can be examined through a differentiated analysis of consumer confidence.
Testimonial Forschung

Testimonial Research

The Human Brand Index is a unique tool that allows you to assess the potential and benefits of testimonials in advance to ensure a safe choice of the right celebrity.

Cooperation Research

With the Alliance Score marketing cooperations can be assessed and compared. This makes it possible to forecast to what extent companies would benefit from a future partnership.
Usability Test

Usability Testing

A usability test assesses the usability of a product or service by the target group.

Conjoint Analysis

A conjoint analysis is used to determine the value of individual product and service characteristics for the consumer as well as the willingness to pay.

Key Driver Analysis

With the help of the success driver analysis the influencing factors for customer satisfaction and loyalty are revealed in addition to the overall satisfaction.

Opinion Survey

With an opinion survey, consumer voices on various aspects of a product can be collected worldwide, at short notice and in a targeted manner.

Individual solution desired?

You need an individual solution for your product research or you have a question? Contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel as well as own test customer field with over 26,000 hand-tested mystery shoppers and constant expansion
  • Long-term partnerships with our clients


Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

How can we enrich your product research?

We are happy to assist you in your product research. Feel free to contact us or give us a call so we can talk about your plans and support in your market research project.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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