Study as a PR tool

Become an opinion leader with well-founded data.

Serious, professional, efficient

Determine the headlines with PR studies

Increase your prominence and perceived competence with the publication of a sound and data-driven study and become an opinion leader in your industry and among your customers. We accompany you from design through conduct to the analysis and targeted publication of a well-founded study.


We agdjust with you the desired content and pay attention to serious and meaningful issues. In addition, we advise you on the appropriate number of cases, the right target group, in terms of timing and press relations. After clarification of all questions, the questionnaire will be set up in our system.


After the setup, we will guide the participants of the target group to their survey. Thanks to our efficient survey panels, we can reach even specific target groups on a large scale and in a timely manner.

Analysis and Publication

The analysis is based on your wishes and the objective requirements of the investigation purpose. Generally, a graph report with the results of the study and an infographic are prepared. Our clients publish the results alone or together with us in target group relevant media.

Examples of successful PR studies

For various companies in different industries, we have already been able to conduct PR-effective studies and our clients have become opinion leaders in their industry.
  • Spread manufacturer

    A manufacturer of spreads creates valuable benefits for its target group (bakeries, outlets for bread snacks, etc.) by publishing study results on snack behavior, thus establishing itself as the opinion leader in the market for bread snacks. In addition, the company uses the data as sales material with well-known potential customers to demonstrate the benefits of its products as well as its own snack-flavor.
  • Bicycle dealer

    A large retailer in the bicycle trade regularly uses the results of surveys of 2,000 cyclists to position themselves as opinion leaders in the industry. The company also uses the data for internal purposes, such as aligning the sales strategy with regional conditions.
  • Test customer agency

    A test customer agency regularly examines the attitudes and needs of so-called mystery shoppers, underlining its position as a quality leader. The agency proves that it applies its high standards not only to others, but also to itself. Needless to say, the agency also uses the resulting information advantage to better position itself in the competitive environment.
  • Survey portal

    A well-known survey portal regularly achieves broad media coverage through the publication of studies that are of interest to the mass media, resulting in a measurably increased number of users. Furthermore, the research skills of the employees will be expanded and market knowledge built up in the examined markets. Due to the awareness and reporting, the portal profits from a higher trust of potential customers.
  • Timber industry

    An association of the timber industry regularly creates utilized content for specialist and public media by publishing survey results. Especially in the association's work publishing studies makes sense, in order to increase the member recruitment and clout to the outside. In many industries, the industry association is an important source of market data that can be collected in PR studies.

Packages and prices

As an international market research institute with its own online panels in more than 70 countries, we accompany you in the preparation and execution of your PR study. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.

€ 4.450

  • Design and topic choice     
  • Questionnaire smoothing     
  • 1,000 respondents     
  • 15-20 closed questions
  • Sole PR by client     
  • One-time conduct
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated Diary Report

€ 5.850

  • Design and topic choice     
  • Questionnaire smoothing     
  • 1,000 respondents     
  • 15-20 closed questions
  • Voting and publication of a press release by us on our wide coverage press mailing list     
  • One-time conduct
  • Infographic incl. high-resolution graphics
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated Diary Report

€ 4.950
per project

  • Design and topic choice     
  • Questionnaire smoothing     
  • 1,000 respondents     
  • 15-20 closed questions
  • Voting and publication of a press release by us on our wide coverage press mailing list     
  • Multi-year concept with at least three projects
  • Infographic incl. high-resolution graphics
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated Diary Report
Prices are net prices plus VAT.

Individual solution desired?

You need an individual and non-binding advice for your PR-concern? If you have any further questions, please contact us and we will find a solution.


  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients


What can we do for you?

Increase your awareness and improve your image through sound, data-driven PR. Market research studies are a proven and effective tool for attracting positive attention and sustainably reinforcing one's own competence.

Many companies struggle to build a true standing in their industry and with consumers. Even setting topics fails sometimes because the awareness is not sufficient or your own PR is dismissed as advertising. Responding instead of acting is often the consequence. With the help of a SPENDID PR STUDY, you can benefit from our reputation and our seriousness and demonstrate leadership for a topic.

As an international market research institute with survey participants in more than 70 countries, we are experts in the design and implementation of studies as well as in the PR-effective preparation of data. In addition, we have proven press contacts in Germany. We have earned an excellent reputation among journalists, as our studies are always neutral, scientifically reputable, as well as appealing and compact.

With us you receive no courtesy studies. We reserve the right to refuse incomplete and ambiguous interviews and may only be mentioned in coordinated publications on the study. If you are looking for a joint PR including a press release from us, you benefit from our reputation in specialist and mass media. Our mailing list contains over 15,000 contacts, from which we select the appropriate journalists and editorial staff for your request, in order to avoid wastage and to maintain our reputation. In addition, we are known for captivating infographics, which are known from various high-reach media.

Leading media regularly report on our studies.


  • Conveys expertise and competence
  • Allows opinion leadership in a topic
  • Repetition of study conveys continued commitment to the industry
  • Gives sales staff material and arguments
  • Can improve awareness and image
  • Improves market knowledge
  • Results can be used internally
  • Provides a welcoming occasion for reporting
  • Adds value through neutral and transparent implementation
  • Valid data through statistically meaningful case numbers


     Provide us with a clear investigation and communication goal for your study and experts with whom we can adjust the contents of the survey with. We will take care of the rest for you.


The exact contents of your PR study will be coordinated with you in terms of your study objective. We orient ourselves in the direction of design and analysis according to your ideas. However, we reject questions that are asked with the intention of achieving a certain result.


Depending on the complexity of the research subject, the availability of the experts and the general scope of the study, the implementation times vary considerably. Frequently, we publish studies within two to three weeks after commissioning.

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We put your data in the right light.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.


The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels and .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. The participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

Which topic would you like to occupy?

Get recognition and opinion leadership in your field. Please contact us to discuss the details or if you have any questions left open.

We are a member of the worlds most important Market Research association.

Barmbeker Str. 7a
22303 Hamburg

Phone: +49 40/69 45 366-0

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Barmbeker Str. 7a
22303 Hamburg

+49 (0) 40/69 45 366-0


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