Qualitative
Market research.

We understand your target group.

Transparent, profound, surprising

We support you with well-founded qualitative methods of market research

We ask specifically, listen well, observe closely and provide valuable insights. Qualitative methods develop their particular strengths when it comes to the optimization of products and services. With SPLENDID QUALITATIVE RESEARCH, we explore your issue from a 360-degree perspective - you'll find that you do not expect and you'll learn how to market your products and services even more successful.

Design

Every project and every question is unique. Together, we will clarify what you would like to achieve with this project.
Based on this objective, we can, for example, prepare a moderation guide, which frames the procedure in individual or group interviews in terms of content and time, and a recruitment questionnaire, so that we can arrange an optimal cast according to your target group description.

Conduct

When selecting our SPLENDID PARTICIPANTS, we rely on our own, well-maintained database of motivated subjects from different consumer groups and occupations, making it possible for us to react quickly and flexibly to changes. Depending on the type and location, the study can take place in a test studio or at the test persons' homes. Online studies are also becoming increasingly popular, for example in the form of a multi-day online community.

Analysis

We capture the feedback from your target group and uncover useful insights in terms of the aimed goals.

You will receive a professional and modern graph report with meaningful graphical representations to illustrate the key findings.

Methods of qualitative Market research

We help you to keep track of the complex methods of qualitative market research and advise you on suitable research designs for your individual starting situation. Depending on the problem, the following methods can be used:
Fokusgruppen

Focus groups

Recruitment, moderation and analysis are available from one source. Use the creative potential of the focus group under the guidance of professional moderators to optimize your products, services and communication.
We recruit the respective target group via our extensive database.

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Einzelexploration

Exploratory interviews

In consumer interviews, we reveal context-relevant views and attitudes while carefully distinguishing between what is said and what is meant. The respective target group is recruited via our extensive database.

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In Home Befragung qualitative Marktforschung

In-Home Interviews

Sometimes the studio is not the place to get the information you want and discover relationships. For this we conduct in-house surveys. Whether in Hamburg or another city: We conscientiously take on the recruitment of the interviewees.

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Kreativworkshop

Creativity workshop

Creative minds from your target group develop fresh ideas together. Professional moderators, versed in the application of creativity techniques, lead the workshop and maximize the creative potential of the subjects.

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Rekruiting

Recruitment

As individual as your studies are our participants. We recruit test persons or testers precisely to your requirements, either in the B2C or in the B2B area.

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Teststudios

Test studios

We organize research locations for your qualitative market research and have a large national and international test studio network.

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Usability-Test

Usability Testing

We test the usability as well as the subjective expectation and emotional usage experience of your website, app, software or hardware to optimize the user experience.

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Online Community

Online Community

Market research online communities, so-called MROCS, promote the classic group discussion on the World Wide Web.

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Moderation Produkt Splendid Research

Moderation

Our experienced facilitators lead the group / interviews empathically and purposefully to uncover contextually relevant views and attitudes.

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Individual solution desired?

Our methods do not cover your needs or you still have a question? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • Our own comprehensive database of subjects
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Numerous studio partnerships and a large selection of research locations
  • Experienced moderators who get to the bottom of the question
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What we do for you:

The project is carried out by experienced project managers, who have a high degree of research curiosity for target groups and markets and who lead the test subjects to valuable results.
As part of our services, we can fully support you from planning, through recruitment and moderation to the analysis of results, or we are available for individual areas (solely recruiting or recruiting and using our test studio).
If you are planning a qualitative multi-country study, we will support you as the central point of contact for implementation with international partner institutes that meet our high quality standards.
You also want to know which attitudes, wishes and ideas appeal to the mass of your customers or have another question that can be better answered with quantitative methods? No problem, we are also experts in quantitative market research and are happy to advise you on follow-up studies - you determine the scope of your order.

Qualitative market research is a wide field. We support your individual questions with different methods. The more unusual, the more interesting.

We have an extensive database of study participants from different consumer groups and occupations so that we can also accompany "difficult" qualitative studies. According to the question we take on the recruitment of suitable study participants.

We can conduct your qualitative market research in modern test studios throughout Germany. We are also actively supporting national studies in Germany. If you are planning a qualitative multi-country study, we will support you as the central point of contact for implementation with international partner institutes that meet our high quality standards.

As part of our services, we can fully assist you from design through implementation to analysis of results, or we are available for individual areas (solely recruiting or recruiting and using our test studio only). You determine the measure.

We offer the right study type for every question. Here are some examples.

  • Concept test
  • Display test
  • Car Clinic
  • Copy test
  • Tasting test
  • Depth interviews
  • Design test
  • Handling test
  • Image test
  • Creativity workshop
  • Sniff test
  • Usability Test
  • Brand and name test
  • and much more...

REAL PEOPLE, REAL ANSWERS

The subjects in our studies are real people who provide authentic answers to the interviews. Here are some of our participants in our Online Access Panels who are also happy to participate in your study.
Barbara, 25, Germany
Corina, 39, Germany
Alex, 42, Austria
Sabrina, 26, Germany
Manfred, 67, Germany
Andreas, 40, Germany

Work together with us!

We are excited for your market research project and look forward to your inquiry. With us you have an experienced partner who takes a successful customer relationship very seriously.
SPLENDID RESEARCH Marktforschung

We are a member of the worlds most important Market Research association.

Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.