Get a no-obligation consultation now and uncover potential for your company.
Niklas Knaack — Team Lead Research
Brand awareness
How well known is my brand?
From standardised solutions for quick results to customised research approaches – we deliver sound answers to your questions.
Our research: goal-oriented
SPLENDID RESEARCH sees itself as a market research institute that aims to provide companies with valuable insights. With a wealth of experience and a broad spectrum of efficient services, we cover all areas of market research – whether it’s a large-scale study including comprehensive analysis or a quick survey with decisive added value.
Brand Research
We provide key insights for increasing brand awareness, target positioning of brand image, and strengths and weaknesses of claim or logo.
Brand ResearchHow well known is my brand?
How is my brand
perceived?
How powerful is my brand in the buying process?
What are the drivers of purchase decisions and brand loyalty?
How strong is my brand compared to the competition?
How will my new brand logo be perceived?
How will my new brand claim be perceived?
How will my new claim be evaluated?
How will my new product name be evaluated?
Which product features deliver the highest benefit to the customer?
How will my product packaging be rated?
What potential does my product concept or advertising material have?
Product research
We help from the optimization of the packaging design to the market potential of the new product concept and the possible acceptance of the product name.
Product Research
Price Research
We identify the revenue-maximizing price associated with all product attributes and calculate the demand response to price changes.
Price ResearchAccording to the van Westendorp method.
What are the price thresholds at which I lose customers?
What are the benefits and value of my product features?
What feedback and what wishes do my customers have?
How can my current and potential customers be structured?
Target Group Research
Receive direct feedback from customers and understand their needs and behaviors. We also quantify the sales potential of relevant target groups to maximize revenue.
Target group Research
Communication Research
Via campaign tracking, testimonial evaluations and influencer research, we provide a secure decision-making basis for high-impact brand messages.
Learn moreWhat impact potential does my new advertising campaign have?
How successfully is my advertising campaign working?
Which celebrity face will my brand particularly benefit from?
How well are my influencer campaigns working?
How can the potential of managers be increased?
How satisfied are my employees with the company and their work?
Employee surveys
We provide the input for employer branding measures and help with employee retention.
Employee surveyFind out more about our special approach, which guarantees you professional advice from a single source. We design individual surveys specifically for your questions and thus obtain valid results with added value for your company.
Splendid Approach
Our customers: have the floor
Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.
The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.
Nicole Sandra Pukala,
USU GmbH
The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.
Florian Krumrey,
Geschäftsführer von CAA
Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!
Leif Jensen, Landeshauptstadt Kiel,
Personal- und Organisationsamt,
Zentrale Personalentwicklung
SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.
Patricia Regenhardt, Marketing Manager,
Ferratum Bank p.l.c/, Düsseldorf
In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.
Cornelia Friedrich,
Abteilungsleiterin Werbung & PR
Niklas Knaack — Team Lead Research
