Creating the basis for economic success with brand research

Quantitatively, in detail and quickly obtain valuable insights that guarantee impact in increasing awareness, better communication or a more effective claim.

One contact person

With us, a brand research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

Our global pool of survey participants in 74 countries is constantly reviewed and expanded by us. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

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Brand Research

Let your brand grow

We provide important insights for increasing brand awareness, the target positioning of the brand image as well as strengths and weaknesses of the claim or logo.

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Brand awareness

How well known is my brand?

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Brand image

How is my brand

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Brand funnel

How powerful is my brand in the buying process?

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Brand driver

What are the drivers of purchase decisions and brand loyalty?

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Brand strength

How strong is my brand compared to the competition?

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Logo test

How will my new brand logo be perceived?

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Claim test

How will my new brand claim be perceived?

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Our process: leaves no questions unanswered

Thought through from start to finish.

Market research is often complex, results difficult to interpret. To ensure that the right conclusions are drawn, we have specialists in the right methods and a process that focuses on your needs.


We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the sample size and the survey form.


Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. This results in a survey method that is optimally suited to your question.


With our own panel (pool of test persons), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.


At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

Get in touch now and find the right project framework for your brand research.

Get in touch

Powerful brand research

Benefits and evaluation examples

Brands have a role of paramount importance in everyday consumer life. They influence many of our decisions - including, of course, purchasing decisions. With brands, we express our affiliation or difference from other social groups. We project desires and wishes with brands. They can even influence how we talk and think. In this respect, data-based brand management is extremely lucrative for every economic operator.


Key questions in the stages of the marker funnel.

Our brand research is oriented along the typical buying process. The brand funnel (also known as the purchase funnel) can be used to clearly depict the entire buying process.


Quantifying the stages in the buying process

A brand funnel analysis can be used to quantitatively describe the composition of the target group along the entire buying process.


Quantification transfer rates

An examination of the loss rates shows at which points and in which stages of the buying process potential is lost. This provides valuable information for marketing.


Comparison of transfer rates with competitors

A competitive comparison of the transfer rates in all stages of the brand funnel shows in detail how the target group is composed in each stage of the buying process with one's own brand and with competitors.


Brand benefit dimensions

A holistic analysis of the brand image provides detailed information about the brand benefits. Image attributes can be determined by qualitative methods and then quantified.


Quantitative comparison of the brand image

A competitive comparison enables the mapping and comparison of individual elements of the brand image. In this way, gaps and starting points can be identified quantitatively.


Brand driver analysis in the buying process

A brand driver analysis enables an identification of the factors that influence a transfer to the next level and why consumers bounce. Brand attributes can thus be analysed in terms of their influence on transfer rates.


Quantitative comparison of the brand drivers

In a competitive comparison, strengths and weaknesses can be mapped along relevant brand attributes. In this way, potential for improvement in brand drivers can be quantified and analysed.


Analysis of the importance of brand attributes

Strategic options can be derived from the comparison of importance and strengths/weaknesses of the brand attributes in the buying process.


Analysis of central key figures

The Net Promoter Score is a simple and comparable metric for referral. The Net Promoter Score enables the identification of customer satisfaction, loyalty, repurchase intention and willingness to recommend.

Our customers: Have the word

We have been committed to high-quality market research since 2008.

Whether you are a corporate group or an agency, a complex study or a simple results report - we will put together a customised package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,


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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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Our services: Guarantee valid results

Market research with customised solutions.

Get a no-obligation consultation now and discover the potential for your company.

Norman Habenicht

Head of Customer Success

Contact us now:

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