With us, a brand research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.
Our global pool of survey participants in 74 countries is constantly reviewed and expanded by us. We thus ensure particularly clean data delivery.
From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.
We provide important insights for increasing brand awareness, the target positioning of the brand image as well as strengths and weaknesses of the claim or logo.
Our process: leaves no questions unanswered
Market research is often complex, results difficult to interpret. To ensure that the right conclusions are drawn, we have specialists in the right methods and a process that focuses on your needs.
We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the sample size and the survey form.
Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. This results in a survey method that is optimally suited to your question.
With our own panel (pool of test persons), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.
At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.
Powerful brand research
Brands have a role of paramount importance in everyday consumer life. They influence many of our decisions - including, of course, purchasing decisions. With brands, we express our affiliation or difference from other social groups. We project desires and wishes with brands. They can even influence how we talk and think. In this respect, data-based brand management is extremely lucrative for every economic operator.
Our customers: Have the word
Whether you are a corporate group or an agency, a complex study or a simple results report - we will put together a customised package that will help your company.
The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.
Nicole Sandra Pukala,
The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.
Geschäftsführer von CAA
Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!
Leif Jensen, Landeshauptstadt Kiel,
Personal- und Organisationsamt,
SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.
Patricia Regenhardt, Marketing Manager,
Ferratum Bank p.l.c/, Düsseldorf
In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.
Abteilungsleiterin Werbung & PR
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