We optimise the impact of your brand communication through targeted driver analyses of individual stages of the buying process.
Our solutions: representative and worldwide
Thus, it becomes clear which attributes of your brand need to be adjusted and which ones are negligible. Regular repetitions of our brand driver analysis and comparisons with the competition in particular offer great potential for the success of your marketing measures.
With us, a brand research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.
We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.
From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.
Our approach: efficient
From conception to data collection and analysis, we always keep the common goal in mind.
We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.
Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.
With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.
At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.
Evaluation examples
A brand driver analysis identifies those aspects that move consumers from one level to the next of the brand funnel. The data of your own brand can be compared with that of other brands.
The following example shows that for the transition from the purchase consideration ("relevant set") to the actual purchase, recommendations from friends and test reports were particularly decisive.
What are the reasons why consumers trust or do not trust a particular brand? (Transition from brand awareness to brand trust level).
What drives consumers to include a certain brand in the Relevant Set, i.e. to take it into account when considering a purchase? (Transition from Brand Familiarity to Relevant Set)
What motivates the target group to buy, why do they not buy? (Transition from Relevant Set to Purchase)
What are the reasons for becoming a loyal customer? (Transition from purchase to loyalty)
You can deduce how (brand) communication should be adapted at each stage of the process in terms of highlighting relevant strengths in order to be even more successful.
The results reveal which attributes play a subordinate role and can therefore be neglected.
The data obtained can be presented globally for the entire market as well as for sub-segments of the target group in order to be able to communicate in a targeted manner.
The brand drivers can be compared with those of competitors in order to highlight an existing USP.
By regularly repeating the brand driver analysis, it is possible to identify how well marketing measures are working.
Our customers: Have The Word
Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.
The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.
Nicole Sandra Pukala,
USU GmbH
The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.
Florian Krumrey,
Geschäftsführer von CAA
Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!
Leif Jensen, Landeshauptstadt Kiel,
Personal- und Organisationsamt,
Zentrale Personalentwicklung
SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.
Patricia Regenhardt, Marketing Manager,
Ferratum Bank p.l.c/, Düsseldorf
In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.
Cornelia Friedrich,
Abteilungsleiterin Werbung & PR
Our services: Guarantee valid results
Brand research
We provide important insights for increasing brand awareness, the target positioning of the brand image as well as strengths and weaknesses of the claim or logo.
Product research
We help from the optimisation of the packaging design to the market potential of the new product concept and the possible acceptance of the product name.
Price research
We identify the revenue-maximising price associated with all product attributes and calculate the demand response to price changes.
Target group research
Get direct feedback from customers, understand their needs and behaviour. We also quantify sales potential to identify relevant target groups to maximise sales.
Communication research
We use campaign tracking, testimonials and influencers to provide a secure decision-making basis for high-impact brand messages.
Employee survey
We provide the input for employer branding measures and help with employee retention.
"*" indicates required fields
