Our solutions: representative and worldwide
Together we find out how strong your brand currently is compared to competitors. From this, we explore the why so you can take your brand to the top with purpose.
With us, a brand research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.
We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.
From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.
Our approach: efficient
From conception to data collection and analysis, we always keep the common goal in mind.
We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.
Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.
With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.
At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.
Evaluation examples
Our brand strength analysis provides accurate insights into which brand has what strength and why. It is an advanced analysis that incorporates several other methods. In this way, you efficiently determine the target value that you really want to optimise and do not have to process the results of several projects. The calculation is based on our own fundamental research and is significantly more valid than an arbitrarily weighted key figure.
In our brand strength tool, image attributes are not arbitrarily or subjectively selected and combined into a key figure. Rather, the selection is based on our fundamental research. In each sector, the attributes are subsequently weighted according to their influence on purchases and loyalty, so that the brand strength has maximum significance for the company’s success.
With the brand strength from our brand research toolkit, you have a tool at your disposal that was designed with a focus on the highest possible impact for your success. In addition to information about your overall brand strength, you also get a clear view of the impact of the various individual influencing factors so that you can develop your brand strength in a targeted and sustainable way.
Our services: Guarantee valid results
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