Building the strongest brand piece by piece

We find out how strong your brand is in the competitive environment. Brand strength is not an auxiliary variable, but a real target variable with a high real influence on purchasing decisions.

Our solutions: representative and worldwide

Make your brand strength visible

Together we find out how strong your brand currently is compared to competitors. From this, we explore the why so you can take your brand to the top with purpose.

One contact person

With us, a brand research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

Our approach: efficient

The way to your brand strength analysis

From conception to data collection and analysis, we always keep the common goal in mind.

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We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.

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Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.

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With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.

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At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

Get in touch now and find the right project framework for your brand strength project.

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Evaluation examples

How we measure the brand strength of your brand in the competitive environment

Our brand strength analysis provides accurate insights into which brand has what strength and why. It is an advanced analysis that incorporates several other methods. In this way, you efficiently determine the target value that you really want to optimise and do not have to process the results of several projects. The calculation is based on our own fundamental research and is significantly more valid than an arbitrarily weighted key figure.

The calculation of brand strength is basically based on two factors: the awareness of the brands and their brand strength index. The calculated brand strength is comparable within the industry and between industries.

Our brand strength analysis also allows us to compare the positioning of brands on the basis of various dimensions, such as awareness and the brand image index, or various individual attributes.

In our brand strength tool, image attributes are not arbitrarily or subjectively selected and combined into a key figure. Rather, the selection is based on our fundamental research. In each sector, the attributes are subsequently weighted according to their influence on purchases and loyalty, so that the brand strength has maximum significance for the company’s success.

In our brand strength tool, image attributes are not arbitrarily or subjectively selected and combined into a key figure. Rather, the selection is based on our fundamental research. In each sector, the attributes are subsequently weighted according to their influence on purchases and loyalty, so that the brand strength has maximum significance for the company’s success.


With the brand strength from our brand research toolkit, you have a tool at your disposal that was designed with a focus on the highest possible impact for your success. In addition to information about your overall brand strength, you also get a clear view of the impact of the various individual influencing factors so that you can develop your brand strength in a targeted and sustainable way.

Our customers: Have The Word

Since 2008, we have been committed to high-quality product research.

Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,

USU GmbH

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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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Our services: Guarantee valid results

Market research with customised solutions.

Get a no-obligation consultation now and discover the potential for your company.

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