Communication Research | Professional Market Research from Hamburg

Our solutions: effective

Communication research makes advertising campaigns better

We find out what impact your current campaign is having on your brand KPIs, use our extensive benchmark data to identify precisely fitting testimonials, and define the impact potential of campaign motifs.

One contact person

With us, an expert in communications research has an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

Our customers: Have the word

We have been committed to high-quality market research since 2008.

Whether you are a corporate group or an agency, a complex study or a simple results report - we will put together a customised package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,

USU GmbH

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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

Our services: Guarantee valid results

Market research with customised solutions.

Brand research

We provide important insights for increasing brand awareness, the target positioning of the brand image as well as strengths and weaknesses of the claim or logo.

Brand awareness Logo test Brand funnel Brand image Brand driver Claim test Brand Strength Index

Product research

We help from the optimisation of the packaging design to the market potential of the new product concept and the possible acceptance of the product name.

Concept test Conjoint analysis Package test Name test

Price research

We identify the revenue-maximising price associated with all product attributes and calculate the demand response to price changes.

Price Sensitivity Measurement Gabor Granger Conjoint Price research

Target group research

Get direct feedback from customers, understand their needs and behaviour. We also quantify sales potential to identify relevant target groups to maximise sales.

Segmentation Customer survey