Identifying the impact potential of advertising campaigns – thanks to
Communication research

No matter on which channel – we find the optimal campaign motif and provide protection in the selection of the brand ambassador or insights into current influencer campaigns.

Our solutions: effective

Communication research makes advertising campaigns better

We find out what impact your current campaign is having on your brand KPIs, use our extensive benchmark data to identify precisely fitting testimonials, and define the impact potential of campaign motifs.

One contact person

With us, an expert in communications research has an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

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Communication research

Identify the impact potential of advertising measures

We use campaign tracking, testimonials and influencers to create a secure decision-making basis for effective brand messages.

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Copytest / Advertising Pretest

What impact potential does my new advertising campaign have?

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Campaign tracking

How successfully is my advertising campaign working?

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Testimonial Research

Which celebrity face will my brand particularly benefit from?

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Influencer Research

How well are my influencer campaigns working?

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Our approach: efficient

The way to your communication research

From conception to data collection and analysis, we always keep the common goal in mind.

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We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.

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Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.

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With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.

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At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

Contact us now and find the right project framework for your communication research.

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Evaluation examples

Powerful communication research

Communication research is a comprehensive category of research services. This includes research on communicators, media and media content, the audience of the media and the effect of the media on that audience.

Our customers: Have the word

We have been committed to high-quality market research since 2008.

Whether you are a corporate group or an agency, a complex study or a simple results report - we will put together a customised package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,

USU GmbH

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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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Our services: Guarantee valid results

Market research with customised solutions.

Get a no-obligation consultation now and uncover potential for your company.

Contact us now:

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