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Niklas Knaack — Team Lead Research
Our solutions: representative and worldwide
We determine whether your influencer campaign is having the effect you're hoping for.
With us, an expert in communications research keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.
We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.
From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.
Our approach: efficient
From conception to data collection and analysis, we always keep the common goal in mind.
We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.
Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.
With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.
At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.
Application examples and benefits
Advertising campaigns cost a lot of money, but often lack valid metrics about their effectiveness. Of course, you can easily measure the engagement rate of your influencer, or indirect impact metrics like sales via voucher codes. But the picture remains incomplete. In our influencer research, influencers have to prove that they can reach and positively influence their followers. Does the influencer also uplift your brand KPIs with followers who don't buy? Are there feedback effects, possibly even negative ones, on your image, e.g. with haters of the influencer? The good marketer does the math at the end. By the way: Influencer market research is also ideal for self-confident influencers who want to independently demonstrate their performance to potential advertising partners. Especially if you want to professionalise yourself and build a strong influencer brand, our approach is just right for you.
This is how it started: SPLENDID RESEARCH regularly conducts basic research without a client brief to explore research areas and spot trends. For example, we conducted a study on the correlation of influencer characteristics on the purchase probability of recommended products. Our methodology is based on these findings.
Our services: Guarantee valid results
Niklas Knaack — Team Lead Research