Sounding out the willingness to pay with the proven van Westendorp method

We find out which price range is accepted by your customers and which price points lead to particularly good sales. Quick, simple, effective.

Our solutions: motivating

What are your customers willing to pay? Find out - with our price research

Data-driven pricing research can maximize various metrics - sales, market share, revenue. This makes price research a particularly effective tool in market research.

One contact person

With us, an expert in price research has the entire project in view. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

Our approach: efficient

The way to your price research

From conception to data collection and analysis, we always keep the common goal in mind.


We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.


Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. This results in a survey method that is optimally suited to your question.


With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.


At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

Contact us now and find the right project framework for your price research.


Benefits of the van Westendorp method

Efficient price research

Like any pricing research method, the van Westendorp method ultimately serves to show you how to best skim your customers' willingness to pay.

The method is based on four simple questions: At what price would the product... too expensive... expensive... cheap... too cheap. Through the supplementary explanation, it is clear to the participants: if the product is cheap, it is a bargain; if it is too cheap, it is - to put it colloquially - junk.

The large number of respondents allows you to analyse at which price more potential customers think your product is junk than a bargain. This is the lowest price that could make any sense at all. In combination with the combination expensive-too expensive, this results in the price range.

Within this range, the so-called indifferent and optimal price points can be determined. These stand for a balanced and sales-promoting pricing. In this way, highly relevant insights can be generated with simple means.

This method of price research does not require pre-defined price thresholds and is robust against individual outliers. However, the target group surveyed is very important. If people are interviewed who are not potential customers or do not have a feel for this product category, no meaningful price range will emerge. The same applies if the product is not adequately described, for example what size or container the query refers to. Furthermore, the query takes place without reference to competitive products.

Overall, the method is an excellent starting point for most price research projects. We will be happy to advise you on whether this method fits your goals.

Our customers: Have The Word

Since 2008, we have been committed to high-quality product research.

Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,


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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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Our services: Guarantee valid results

Market research with customised solutions.

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