Extend the life of your products with product research

Product flops are a thing of the past. We provide a basis for decision-making that identifies potential, enables optimized packaging and increases the acceptance of your products.

Our solutions: an added value

The greatest sales potential - thanks to our product research

We create the certainty that your product will reach your target group and make deductions on which the optimal product configuration can be developed. If the product name is to be validly evaluated, we are also the right people to contact.

One contact person

With us, a product research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

Static overlay

Claim test

How will my new claim be evaluated?

Static overlay

Name test

How will my new product name be evaluated?

Static overlay

Conjoint analysis

Which product features deliver the highest benefit to the customer?

Static overlay

Packaging test

How will my product packaging be rated?

Static overlay

Concept test

What potential does my product concept or advertising material have?

previous arrow
next arrow
icon slider

Product Research

Improve your products

We help from the optimization of the packaging design to the market potential of the new product concept and the possible acceptance of the product name.

Our approach: efficient

The way to your product research

From conception to data collection and analysis, we always keep the common goal in mind.


We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.


Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.


With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.


At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

Contact us now and find the right project framework for your product research.


Evaluation examples

Efficient product research

We are professionals in data evaluation and data analysis. We support clients from different industries with sophisticated data analysis and preparation in meaningful charts from which action-relevant information can be derived.


Impact analysis of advertising media

Advertising media have defined performance criteria, such as recall or uniqueness. These can be collected and compared.


Preference ranking of alternatives

Existing alternatives can be ranked according to various evaluation criteria.


Association of brand and industry

For advertising measures, it is critical that the measure fits the industry and the brand and is associated with it. Only then can an information and purchasing effect be triggered for one's own brand.


Analysis of the pros and cons

Using our Highlighter tool, respondents mark the features they like and dislike in order to precisely locate them, e.g. on product packaging.


Direct preference query

Sometimes it doesn't have to be complicated - a simple question to the target group about which product, features or advertising medium is preferred provides a valuable basis for decision-making.

Our customers: Have The Word

Since 2008, we have been committed to high-quality product research.

Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.

Static overlay

The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,


Static overlay

The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

Static overlay

Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

Static overlay

SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

Static overlay

In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

previous arrow
next arrow

Our services: Guarantee valid results

Market research with customised solutions.

Contact now:

"*" indicates required fields

Scroll to Top