Compare and select advertising claims

Claim tests reveal how your current claim affects your target group and what effects a different claim might have. This will help you reach more customers, polish your image and be heard.

Our solutions: representative and worldwide

Optimise claim or choose from alternatives

Together we find out if your claim is known, associated with your company and if it has a benefit for you. If you want to test other claim alternatives, a claim test offers you an objective basis for decision-making in order to make an impressive brand statement nationally or internationally.

One contact person

With us, a product research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.

Global Online Panel

We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.

Analytically thought along

From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.

Our approach: efficient

The way to your claim test

From conception to data collection and analysis, we always keep the common goal in mind.


We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.


Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.


With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.


At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.

Get in touch now and find the right project framework for your claim test project.


Application examples and benefits

This is what a claim test can do for you

Formulating an accurate and effective claim is considered challenging. Excellent claims remain associated with the advertising company for a long time and find their way into normal language use. Bad claims often cannot even be assigned to the right industry, let alone the right company, or are misleading or unappealing.

We offer the possibility to test several choices of claims against each other with regard to their effect on the target group. As a market research institute, we collect the necessary data neutrally and support either the clients or the creators of slogans (e.g. advertising agencies) in implementing a successful campaign. For claims, often used synonymously with slogans, there are various success criteria and approaches that can be tested excellently within the framework of market research. Claim tests are extremely cost-effective because the conciseness, recall and meaningfulness of the claim are so central to the subsequent benefit for the commissioning company.

By the way: If you have not yet shorted any adequate claims, we can also support you in this. We have a pool of very creative test persons who can generate appropriate proposals for you, for example in the context of a creative workshop.

The following figures are for illustration purposes and have been filled with numbers for illustrative purposes.

In a claim test, a wide range of relevant information can be collected, including recall…

…the associated image attributes…

…the fit to different industries…

…or the fit to the product or advertising material.

…the fit to different industries…

…or the fit to the product or advertising material.

Our customers: Have The Word

Since 2008, we have been committed to high-quality product research.

Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,


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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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Our services: Guarantee valid results

Market research with customised solutions.

Get a no-obligation consultation now and discover the potential for your company.

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