Our solutions: representative and worldwide
From different templates we determine which name is best suited for your company, brand or product. Because name changes are drastic caesuras.
With us, a product research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.
We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.
From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.
Our approach: efficient
From conception to data collection and analysis, we always keep the common goal in mind.
We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.
Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.
With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.
At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.
Benefits of name tests
Compared to other marketing decisions, the name has an overriding relevance. Since the decision for the company name, brand name or product name is only made once in almost all cases, a name test is comparatively cheap and cost-efficient. Only if the name is remembered and the desired characteristics and associations are connected with it, further measures have the possibility to take effect. Names serve to identify and at the same time to differentiate from the competition. Names are essential. We provide valid data that allows you to decide on a name from a set of alternatives. We offer the possibility to test several choices of names against each other with regard to their effect on the target group. As a market research institute, we collect the required data neutrally and support either the clients or the developers of names (e.g. advertising agencies) in laying a successful foundation for later economic success with the best possible name. Name tests are extremely cost-efficient because the conciseness, recall and meaningfulness of the name are so central to the later benefit for the commissioning company. By the way: If you have not yet developed a shortlist of adequate names, we can also support you in this. We have a pool of very creative test persons who can generate appropriate suggestions for you, e.g. within the framework of a creative workshop.
Our services: Guarantee valid results
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