Our solutions: representative and worldwide
From different templates we determine which name is best suited for your company, brand or product. Because name changes are drastic caesuras.
With us, a product research expert keeps an eye on the entire project. This increases efficiency, creates added value in the creation of the questionnaire and guarantees a smooth project flow.
We are constantly reviewing and expanding our global pool of survey participants in 74 countries. We thus ensure particularly clean data delivery.
From the conception of the questionnaire to the analysis of your data, we think along with you. On request, we derive options for action and prepare meaningful charts.
Our approach: efficient
From conception to data collection and analysis, we always keep the common goal in mind.
We get to know your questions, define reasonable and feasible study objectives together and discuss the setup. This also includes the definition of a clear timing, the appropriate sample size and the survey form.
Based on your briefing, we design the questionnaire for your study, which you can enrich with individual content such as competitors or image attributes. The result is a research concept that is optimally suited to your research question.
With our own panel (pool of participants), we always have the data in our own hands and are not dependent on third parties. In addition, after data collection, a series of intensive quality checks are carried out, which guarantee precise results.
At the end of an analytical market research project, we always provide an easy-to-understand report with clear recommendations for action. This means that valid decisions can be made directly after the project, which are based on the latest research findings and move your company forward.
Benefits of name tests
Compared to other marketing decisions, the name has an overriding relevance. Since the decision for the company name, brand name or product name is only made once in almost all cases, a name test is comparatively cheap and cost-efficient. Only if the name is remembered and the desired characteristics and associations are connected with it, further measures have the possibility to take effect. Names serve to identify and at the same time to differentiate from the competition. Names are essential. We provide valid data that allows you to decide on a name from a set of alternatives. We offer the possibility to test several choices of names against each other with regard to their effect on the target group. As a market research institute, we collect the required data neutrally and support either the clients or the developers of names (e.g. advertising agencies) in laying a successful foundation for later economic success with the best possible name. Name tests are extremely cost-efficient because the conciseness, recall and meaningfulness of the name are so central to the later benefit for the commissioning company. By the way: If you have not yet developed a shortlist of adequate names, we can also support you in this. We have a pool of very creative test persons who can generate appropriate suggestions for you, e.g. within the framework of a creative workshop.
Our customers: Have The Word
Whether you are a corporate group or an agency, whether you need a complex study or a simple results report - we will put together a customized package that will help your company.
The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.
Nicole Sandra Pukala,
The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.
Geschäftsführer von CAA
Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!
Leif Jensen, Landeshauptstadt Kiel,
Personal- und Organisationsamt,
SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.
Patricia Regenhardt, Marketing Manager,
Ferratum Bank p.l.c/, Düsseldorf
In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.
Abteilungsleiterin Werbung & PR
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