Select the celebrities for your campaigns that best meet your goals. Work with the brands that benefit the most from your client. Testimonials are most successful when both partners work well together.
Often cooperations between brands and celebrities arise from a gut feeling or a personal soft spot. The consequences are high flop rates and negative image transfers from the celebrity to the brand or vice versa.
With the HUMAN BRAND INDEX ®, we have developed a unique tool that can be used to assess the potential and benefit of testimonials in advance. In over 70 countries, our own online panel allows us to determine within days what celebrities and brands are significant and how well they fit together.
Depending on the number of celebrities to be tested, we conduct an online survey with 500 to 2,500 participants. To measure the impact of a celebrity on a testimonial, we conduct a control group experiment in which participants randomly view different questionnaire contents.
To minimize project running times, we use teams to oversee orders across the entire market research chain - from the field phase to consultancy on the results. Nonetheless, online surveys for complete representativeness require a few days to allow even less responsive people to attend.
Get a Human Brand profile in 7 business days. For more complex projects, the duration is extended to up to 10 days. Should the time be short, our project leaders will be pleased to work with you to come up with a solution for your study.
We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.
With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.