Tourism Research.

All key figures and target groups for your destination.

Worldwide, precise, target group oriented

Obtain new guests through objectified feedback

We regularly carry out surveys on tourist issues and allow hidden test customers to identify strengths and weaknesses in the offer. The benefit for our customers lies in a detailed understanding of their own position in the competitive environment as well as possible potential for improvement. In order for you to benefit greatly from market research, we carry out a sound design, data collection and analysis.

Design

Our project managers are experienced market researchers who make sure that the right questions are asked. We advise you on the ideal tool for your project. Afterwards it will be clarified which adjustments to our standard tools shall be made and a schedule will be set up. The questionnaire is programmed online on our protected servers.

Conduct

We recruit the sample to be surveyed from our own online access panel, either representative or according to your quota specifications. The survey can take place in one country or as a multi-country study in more than 70 countries. We are available for one-time surveys and tracking studies.

Analysis

We analyse the data obtained on your current situation and remaining potential and prepare the data in meaningful graphs with which you can work with. In addition, we can provide you with the data as a data set and table book.

Packages and prices

As an international market research institute with its own online panels in more than 70 countries, we accompany you in the survey of your tourism research. With us you have a reliable partner who can provide competent advice, rapid implementation and high data quality.
SPLENDID DESTINATION RESEARCH BRONZE

€ 2.450

        
  • One-time implementation     
  • One destination     
  • Fame, image, sympathy of the destination      
  • Needs, willingness to pay and media use of the target group     
  • Effectiveness of existing marketing activities
  • 500 respondents
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • No commented graph report

Request

SPLENDID DESTINATION RESEARCH CHAMPAIGN

€ 4.950

        
  • One-time implementation     
  • One destination     
  • Fame, image, sympathy of the destination      
  • Needs, willingness to pay and media use of the target group     
  • Effectiveness of existing marketing activities
  • 1,000 respondents
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

Request

SPLENDID DESTINATION RESEARCH GOLD

€ 7.950

  • One-time implementation
  • Three Destinations
  • Fame, image, sympathy of the destinations
  • Needs, willingness to pay and media use of the target groups
  • Effectiveness of existing marketing activities
  • 500 respondents per destination
  • Representative by age (18-70), gender, state, income, education
  • Online conduct on our protected servers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

Request

SPLENDID DESTINATION RESEARCH PREMIUM

€ 13.950

  • One-time implementation     
  • Services of SPLENDID DESTINATION RESEARCH BRONZE and additionally:     
  • SPLENDID MYSTERY GUESTING with two nights | one check each in 10 hotels     
  • SPLENDID RESTAURANT | one check each in 10 restaurants
  • SPLENDID MYSTERY SHOPPING | one check each at 10 retailers
  • Data delivery as Excel or SPSS file
  • Annotated graph report

Request

Prices are net prices plus value added taxes.

Individual solution desired?

You need an individual solution for your tourism research or you have a question? Contact us and we will find a solution.

OUR PROFESSIONAL SERVICE IS YOUR BENEFIT.

  • High data quality
  • Very good accessibility of special target groups with low incidences
  • Organizationally smooth handling with a permanent contact
  • Excellent value for money
  • Short field times and thus fast project handling and fast data delivery
  • Our own global online panel, which is constantly being expanded
  • Long-term partnerships with our clients

CLIENTS FROM ALL OVER THE WORLD ENJOY OUR WORK.

What can we do for you?

By collecting relevant market and guest data, SPLENDID DESTINATION RESEARCH helps increase guest and visitor traffic, visitor satisfaction, and the efficient use of marketing budgets.

Responsible persons in the hospitality industry and in tourism often find it difficult to adequately assess the attractiveness and service quality of their own destination from the guest, customer or visitor point of view. The connection to the own offer is too big. This blocks improvements that can increase the satisfaction and the amount of guests. SPLENDID DESTINATIONS RESEARCH can be a real eye-opener.

We support you in measuring relevant data in destination and tourism research. With SPLENDID DESTINATION RESEARCH, we have created a tool that can quickly produce comparable data while adapting to your needs. We accompany you from the design based on your questions up to the analysis, from one hand only and from own means. Thanks to our worldwide base of survey participants, we are happy to collect the requested data in several countries worldwide.

WHAT IS MEASURED AT SPLENDID DESTINATION RESEARCH?

       
  • Sympathy
  • Vacation probability
  • Imaginability to live permanently in the destination
  • Interest in different forms of vacation
  • Image of past or current guests as well as potential interested groups
  • Needs and expectations of different target groups or traveler types or in social milieus
  • Willingness to pay and price sensitivity
  • Media usage and effectiveness of existing marketing activities
  • Socio-demographic characteristics of respondents or target groups

WHAT DO YOU NEED TO DELIVER?

        
  • Your exact question and your exact interest in knowledge
  • Desired splits or evaluations, both in terms of content and form
  • Countries to be consulted and, where appropriate, restrictions on the target group
  • Specifics of your project

HOW IS IT MEASURED?

A large-scale and representative online survey with at least 1,000 participants is conducted. Depending on the specific question, respondents come from one or more countries or are pre-selected by one or more characteristics.

HOW LONG DOES IT TAKE?

We are a quality service provider that can deliver results quickly by providing the required capacities of respondents and top-qualified project managers. Standard results, such as for SPLENDID DESTINATION RESEARCH START, are typically available within a week.

For more complex projects or a graphical presentation of the results, the project period is extended. The project managers will gladly give you an estimate of the time required based on your request.

Our global Online Access Panels

We support you worldwide in your market research with our own high-quality online panels. We have access to interesting target groups from the B2C and B2B sectors. We look after you professionally from the conception over the execution and - if desired - up to the analysis of the obtained data.

With our online access panels, we provide access to consumers in over 70 countries. The size of the country panels varies, but they all have one thing in common: a high quality.

CONSISTENTLY HIGH QUALITY IN OUR PANEL

The data quality that can be achieved with a survey via an online access panel depends, aside from a methodologically clean questionnaire and the sample, on many different factors. In order to meet our own high standards, we ensure our quality in all stages and leave nothing to chance.
  • Panel Recruitment

    Participants in our online surveys are registered members of our online panels www.mobrog.com and www.opinionhero.com .

    The panelists are actively and passively recruited through various channels such as telephone promotions, advertisements on the Internet or in newspapers, referrals, PR contributions, etc. We dispense with affiliate-driven channels, as the quality of these panelists is poor and nearly exclusively monetary driven.

    Each participant registers completely voluntarily and is not misled into making false promises to register.

    A geo-IP check ensures that the participant is actually in the country where he claims to be.

    Each participant must validate their e-mail address to submit survey offers.

    After registration, the participants will receive suitable surveys either via e-mail and / or app directly on their smartphone. Geo-IP-Check also validates the location in the right country.

  • Panel Care

    Participants receive a small remuneration as an incentive and appreciation. These can be paid out via PayPal. We do not work with non-transparent points systems, coupons or competitions as an incentive to participate.

    The profiles are maintained regularly: on the one hand, the participants are asked to update existing data. On the other hand, new attributes are always included in the profiling in order to ensure the widest and deepest possible sample selection.

    In case of persistent inactivity or quality defects, the profiles of the participants will be deleted. This allows us to predict response rates very accurately and to estimate to what extent we can support our clients with very specific requests.

    Attendance and withdrawal behavior of participants is monitored to detect fraudulent behavior. In case of abnormalities, the participant is excluded from our pool.

  • Field Phase

    Self-selection is excluded in our surveys. Participants are actively invited to the survey and can only participate in this way. In doing so, we do not inform the participants in advance about the topic of the survey. We avoid survey junkies by only occasionally inviting participants to polls.

    The quality of the answers will be checked during the field time (and not only afterwards) and any bad cases will be deleted. In the process, certain points in the questionnaire are checked for contradictions or implausible statements. Only clearly deficient cases are removed; there is no interference with the data integrity.

    As part of the surveys, we regularly include several quality questions that can only be answered if the participants have conscientiously read the survey.

    The actual location of the respondent is verified by the IP address. Furthermore, a multiple participation over different profiles is excluded by cookies. If panelists fall through our quality grid, they are excluded from the panel.

  • Data Quality

    After the end of the data collection, the data set is examined for poor response behavior such as pattern, processing time, etc. The algorithms used are up-to-date and are being continuously developed.

    We work on the motto "data quality and panelist quantity," and that pays off for us and our clients. Our high quality standards from recruiting to the continuous and careful maintenance of our panel by our qualified team are impressive: we have above-average response rates and a high degree of commitment from our participants.

    This results in an answer quality that meets the highest demands and is therefore a solid basis for successful market research projects of our customers.

REAL PEOPLE, REAL ANSWERS

The participants in our surveys are real people who provide authentic answers to the surveys. Here are some of our participants who are also happy to participate in your survey.
Barbara, 25, Germany
Corina, 39, Germany
Alex, 42, Austria
Sabrina, 26, Germany
Manfred, 67, Germany
Andreas, 40, Germany

May we bring you more guests?

As a market researcher, we are at the same time occasionally tourists. All the better we help to show more guests the advantages of your destination and to increase their satisfaction. Feel free to contact us or call us so we can talk about your project and our support in your market research project.
SPLENDID RESEARCH Marktforschung

We are a member of the worlds most important Market Research association.

Esomar
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone: +49 40/69 45 366-0
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Contact us
SPLENDID RESEARCH GmbH
Barmbeker Str. 7a
22303 Hamburg
Germany

Phone +49 40/69 45 366-0

This email address is being protected from spambots. You need JavaScript enabled to view it.