At Splendid Research we advise objectively and with passion

As a market research institute based in Hamburg, we support companies all over the world with valid insights.

Our vision: is our drive

We want to provide the greatest possible benefit.

When you come to us with your question, you can be sure that we’ll be honest and open about whether you’ll get answers that meet your objectives.

If we have concerns, we will help you with a customised research design and our standardised market research methods so that your study always delivers the highest impact for your business. We are by your side from A to Z.

100% there for you since 2008.

Right from the start, it was important for us to have complete control over our market research process. Since then, we have been continuously expanding our panels, which represent a cross-section of society, rather than relying on third-party providers to deliver reputable data.

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Our team: helping with pleasure

We give market research a face

With different backgrounds and focuses, our team of experts in market research, IT, data analysis and marketing provide insights – and do so every day, always excited by what new insights lie dormant in the collected data. They just need to be awakened by us.

You want to help people with your expertise?

With us, you can meet like-minded people, develop your skills in your field and make yourself comfortable in our bright loft office in Hamburg Winterhude. Take a look at our vacancies if you have a soft spot for numbers, data and insights.

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Als Marktforscher hilfst du Menschen

The Splendid Approach to your question

We believe in one-stop market research that supports your company throughout the entire project and guarantees the greatest possible insight. Learn more about our approach and why it is not only efficient but also reliable.

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Our brands: are relevant

74 countries and 2 million+ participants – all important market research services from a single source

Whether proprietary technologies, participant platforms and basic research on the quality and engagement of market research participants – our own brands cover it all. This provides the basis for any optimally tailored survey across the entire spectrum of our services.

The reach of our panels is global - we stay close to our customers.

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Our customers: have the floor

Whether medium-sized or large company - we deliver the insights.

Objectivity is important to us. That's why we prefer to let our customers talk about us.

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The study conducted with Splendid Research has been a core part of our work. With the results as a starting point, we designed the marketing measures for a whole year. 2 years after its publication, the study is still our most successful and most downloaded asset. It shows how valuable a sound database is and that there is a lot of interest in it. We have been very professional and supportive of the team throughout the process. We look forward to the next joint survey.

Nicole Sandra Pukala,

USU GmbH

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The cooperation with SPLENDID RESEARCH was very pleasant and professional. The results were available quickly and were useful for the further positioning of Nico Rosberg.

Florian Krumrey,

Geschäftsführer von CAA

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Thanks to SPLENDID RESEARCH, we had valid data at our disposal, which helped us very well to derive appropriate measures. Even changes to the schedule at short notice were implemented in an uncomplicated manner. We can only recommend anyone to turn to SPLENDID RESEARCH when it comes to employee surveys. Many thanks for this!

Leif Jensen, Landeshauptstadt Kiel,

Personal- und Organisationsamt,
Zentrale Personalentwicklung

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SPLENDID RESEARCH has been supporting our company since autumn 2016, and not without reason! We have always been looked after competently, bindingly and with absolute reliability. SPLENDID RESEARCH has our back and carries out the recruitment of suitable test candidates independently, with commitment, in a solution-oriented manner and, above all, always quickly and in a friendly manner. A partnership as it should be. Not only we say that, but also the test candidates we have invited via SPLENDID RESEARCH so far.

Patricia Regenhardt, Marketing Manager,

Ferratum Bank p.l.c/, Düsseldorf

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In our search for a suitable testimonial with whom we wanted to optimise the positioning of our brand, SPLENDID RESEARCH provided us with excellent support. By means of the HUMAN BRAND INDEX, we received valid data in a very short time, which served as a basis for our decision and through which we are now working with the popular actor Jan Josef Liefers as our new advertising face.

Cornelia Friedrich,

Abteilungsleiterin Werbung & PR

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